
Appfire
Insights from the Appfire Product Marketing Team
Love the matrix idea!
I've also done just a simple google sheet that's shared with the team and
updated regularly as new customer stories are added (or if a customer leaves,
updating that info as well). Some of the things we included on the spreadsheet
were company name, link to the case study...more
I've just used QuickTime that came with my Mac to record videos that are a combo
of me talking and screen recordings of the product, but you'd have to use some
type of editing tool to put all that together (we have an experienced video
editor on our team, but you could probably use iMovie for bas...more
Wisita is a great one, especially since they are a video platform that does some
really great video marketing! Any time I do anything with video, I always look
to their blog/site for inspiration. I really like how everything they put out
about their product is helpful, quick, and provides a glimp...more
Appfire Product Marketing Leaders

Kat Sandin
Director of Product Marketing