Insights from the Appfire Product Marketing Team
What are the best ways you've seen case studies organized? I'd like to put something together that will make it easy for sales people to find case studies by vertical and by use case/business goal
Love the matrix idea! I've also done just a simple google sheet that's shared with the team and updated regularly as new customer stories are added (or if a customer leaves, updating that info as well). Some of the things we included on the spreadsheet were company name, link to the case study...more
What are the best product demonstration videos you've seen? Also, what are good do-it-yourself tools for creating demo videos?
I've just used QuickTime that came with my Mac to record videos that are a combo of me talking and screen recordings of the product, but you'd have to use some type of editing tool to put all that together (we have an experienced video editor on our team, but you could probably use iMovie for bas...more
Wisita is a great one, especially since they are a video platform that does some really great video marketing! Any time I do anything with video, I always look to their blog/site for inspiration. I really like how everything they put out about their product is helpful, quick, and provides a glimp...more
Appfire Product Marketing Leaders
Director of Product Marketing