Calendly

Calendly

Insights from the Calendly Product Marketing Team

Upcoming Ask Me Anything Sessions
sharebird
Jeff Hardison
Head of Product Marketing
sharebird
Jeff Hardison
Head of Product Marketing
Jeff Hardison
Head of Product Marketing
Because product marketing is such a collaborative function -- we're like diplomats and glue between product-engineering-design, marketing, customer success, and sales (if you have it) -- I try to open up my "empathy reserves" for the various departments I'm going to work with. If it's B2C, I thi...more
Jeff Hardison
Head of Product Marketing
I just say, "I really think this feature idea is really cool!"  Just kidding. One of my go-to tactics is compiling customer feedback about a problem or feature idea from several customers. Create a Notion document, outline the problem, and list several quotes from customers about said problem....more
Jeff Hardison
Head of Product Marketing
I’d have to see your assignment response to make recommendations! And I probably shouldn’t print my recommendations here publicly, as this company probably wants to keep the assignment confidential. Feel free to befriend me on LinkedIn, and I'll take a look at your assignment and give you feedback. more
Jeff Hardison
Head of Product Marketing
I feel fortunate that I’ve led positioning/messaging workshops since I graduated college because I worked for an agency that mandated them for every project we worked on for tech clients.  Getting an exec team to agree on a document outlining positioning and messaging isn't the hard part in my o...more
Jeff Hardison
Head of Product Marketing
It's very common -- particularly in modern software companies -- for product teams to move timelines based on engineering constraints, customer feedback in the beta-testing process, and more. All product marketers wrestle with this situation. So, realize you're not alone! I recommend explaining ...more
Jeff Hardison
Head of Product Marketing
First, I try real hard to let go of my ego and temporarily forget about the past (e.g., how I worked with demand gen in another company). Every company’s marketing department is structured differently, and it’s important to quickly adapt. Then, I try to be human and have a conversation with each...more
Jeff Hardison
Head of Product Marketing
Oh, man, big question! It really depends on the product and company. But if I have to generalize... First, I’d try to get crystal clear on what we mean by adoption rate. Is that net-new free signups? Is that activation of those signups? Let’s say it’s it’s activation of those signups for discuss...more
Jeff Hardison
Head of Product Marketing
Each quarter, our team is generally proposing helping with KPIs around: - acquisition of new users - activating those new users - expanding or upgrading users (using their credit card to buy something more) - retaining those users month over month, and year over year - talking to sales abou...more
Calendly Product Marketing Leaders
Anna Niles
Anna Niles
Senior Product Marketing Manager
Jeff Hardison
Jeff Hardison
Head of Product Marketing