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Codecademy
Team Questions
What does the interview process look like for product marketing roles?
What does your org structure & size of the product marketing team look like?
What does success look like for product marketing at Codecademy, and how do you measure it?
Product Marketing • Follow Marissa
How do you influence the product roadmap so that features and/or fixes stemming from VOC/customer feedback make it into the priority?
Group Product Marketing Manager at Codecademy
There are a few aspects to this. The first involves being proactive and enabling
your team with insights ahead of time. The second involves bringing in other
data/business rationale to round out your case as to why these user needs should
be prioritized.
Enabling your team ahead of time
Think...more
Product Marketing • Follow Marissa
What did you wish you knew at the very beginning of your product marketing career as a Product Marketing Manager?
Group Product Marketing Manager at Codecademy
Two things I wish I knew:
* The importance of building trust and establishing good relationships
* My unique capabilities/value as a PMM and how to communicate that to my
partners
In the beginning of my career, I think I over-indexed on producing a good work
product and tried to influence ...more
Product Marketing • Follow Marissa
How do influence the product roadmap when you need extra validation i.e. balance opportunity with risk?
Group Product Marketing Manager at Codecademy
I would first make sure that any assumptions you've made when crafting your
proposed idea are clearly documented so that everyone is aligned on the risks.
When thinking about assumptions, ask yourself "what must be true in order for
this idea to succeed?"
Then try and anticipate questions the...more
Product Marketing • Follow Marissa
How do you deal with product managers who don't think marketing provides value or isn't technical?
Group Product Marketing Manager at Codecademy
I would first try to understand where the product manager is coming from, i.e.
what knowledge or perceptions are they starting with about Marketing? What
context might they need? What pain points might they have experienced in the
past with other marketers? Starting from a place of empathy can he...more
Product Marketing • Follow Marissa
What are mistakes product marketers make when trying to influence the roadmap that end up damaging their relationship with product managers?
Group Product Marketing Manager at Codecademy
The biggest mistakes to avoid when influencing the product roadmap:
* Being too prescriptive with the idea/solution, rather than presenting the
problem space and enlisting your product, design, and eng partners to help
you arrive at the best solution
* Pushing too far with an opinion (fa...more
When roadmaps and priorities are constantly changing, how do you take control and lead a product launch from a marketing perspective? Is that the role of product marketing or does that leadership come from product management -- or someone else?
Group Product Marketing Manager at Codecademy
I think PMM is the perfect function to initiate this because you sit at the
intersection of both teams. What my team usually does is work with Product to
inform the product roadmap, then once that is settled (or in parallel) we
develop a product marketing roadmap for the quarter which includes al...more
Product Marketing • Follow Marissa
What hard skills are must haves to be a PMM leader? What are nice to haves?
Group Product Marketing Manager at Codecademy
These are the skills I screen for in PMM interviews:
1. Cross-functional teamwork: especially experience working with product and
bringing together teams from various parts of the org (marketing, creative,
sales, etc.)
2. Go-to-market experience: demonstrates successful track record of...more
Product Marketing • Follow Marissa
What is your advice for creating and/or improving the product marketing process when joining a small but growing team? Particularly for a small company with no or little structure and an inexperienced management team?
Group Product Marketing Manager at Codecademy
I would focus on three areas: tooling, process documentation, and communication.
* Tooling: one of the biggest game-changers can be getting out of spreadsheets
and getting into a proper project management tool (e.g. my team loves Asana).
This can help you plot out tasks and timing, assign...more