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Insights from the Codecademy Product Marketing Team

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Marissa Hastings
Group Product Marketing Manager
There are a few aspects to this. The first involves being proactive and enabling your team with insights ahead of time. The second involves bringing in other data/business rationale to round out your case as to why these user needs should be prioritized. Enabling your team ahead of time Think...more
Marissa Hastings
Group Product Marketing Manager
Two things I wish I knew: * The importance of building trust and establishing good relationships * My unique capabilities/value as a PMM and how to communicate that to my partners In the beginning of my career, I think I over-indexed on producing a good work product and tried to influence ...more
Marissa Hastings
Group Product Marketing Manager
I would first make sure that any assumptions you've made when crafting your proposed idea are clearly documented so that everyone is aligned on the risks. When thinking about assumptions, ask yourself "what must be true in order for this idea to succeed?"  Then try and anticipate questions the...more
Marissa Hastings
Group Product Marketing Manager
I would first try to understand where the product manager is coming from, i.e. what knowledge or perceptions are they starting with about Marketing? What context might they need? What pain points might they have experienced in the past with other marketers? Starting from a place of empathy can he...more
Marissa Hastings
Group Product Marketing Manager
The biggest mistakes to avoid when influencing the product roadmap: * Being too prescriptive with the idea/solution, rather than presenting the problem space and enlisting your product, design, and eng partners to help you arrive at the best solution * Pushing too far with an opinion (fa...more
Marissa Hastings
Group Product Marketing Manager
I think PMM is the perfect function to initiate this because you sit at the intersection of both teams. What my team usually does is work with Product to inform the product roadmap, then once that is settled (or in parallel) we develop a product marketing roadmap for the quarter which includes al...more
Marissa Hastings
Group Product Marketing Manager
These are the skills I screen for in PMM interviews: 1. Cross-functional teamwork: especially experience working with product and bringing together teams from various parts of the org (marketing, creative, sales, etc.) 2. Go-to-market experience: demonstrates successful track record of...more
Marissa Hastings
Group Product Marketing Manager
I would focus on three areas: tooling, process documentation, and communication. * Tooling: one of the biggest game-changers can be getting out of spreadsheets and getting into a proper project management tool (e.g. my team loves Asana). This can help you plot out tasks and timing, assign...more
Codecademy Product Marketing Leaders
Marissa Hastings
Marissa Hastings
Group Product Marketing Manager