Databricks

Databricks

Insights from the Databricks Demand Generation Team

Upcoming Ask Me Anything Sessions
Kayla Rockwell
Principal Demand Generation Manager, Databricks
Use Data. Data is often the best way to help show people a new path forward. I like to say data democratizes the decision making process. It helps ensure everyone has a seat at the table, not just the loudest or most senior voice in the room. Data alone is not enough. You’ll need to ensure you ha...more
Kayla Rockwell
Principal Demand Generation Manager, Databricks
A team of one has the opportunity to lay the foundation for a solid demand generation function. That being said, it's important to ensure a thoughtful and scalable approach. You'll need to choose 1 or 2 main KPIs to impact, you should work with sales and PMM to form a point of view. You might cho...more
Kayla Rockwell
Principal Demand Generation Manager, Databricks
This is a tricky one as the business can often communicate all of these features and products are equally important. In reality it often creates too many messages for your audience if you try to go after them all at the same time, not to mention it will quickly burn one to two people out! Conside...more
Kayla Rockwell
Principal Demand Generation Manager, Databricks
Communication to the broader department or company (depending on size) is key. I often find long emails or slack chats with updates get lost in the shuffle. Holding a standing meeting may be a better route. Find a cadence that works (weekly, monthly, or quarterly), create a consistent agenda so f...more
Kayla Rockwell
Principal Demand Generation Manager, Databricks
There will likely be a crossover in a few KPIs between DG and PMM. This however is not a bad thing, it ensures your PMM counterparts are invested in making sure GTM activities are successful. For example both groups might take an opportunity target. For DG this is our bread butter. For PMM it hel...more
Kayla Rockwell
Principal Demand Generation Manager, Databricks
The best candidates have a ruthless attention to detail, this is by far the most important trait in my view. Without it planning, managing, executing, and scaling campaigns becomes nearly impossible. Additionally stellar demand gen team members understand the importance of building true cross-fun...more
Kayla Rockwell
Principal Demand Generation Manager, Databricks
A team of one has the opportunity to lay the foundation for a solid demand generation function. That being said, it's important to ensure a thoughtful and scalable approach. You'll need to choose 1 or 2 main KPIs to impact, you should work with sales and PMM to form a point of view. You might cho...more
Databricks Demand Generation Leaders
Kayla Rockwell
Kayla Rockwell
Principal Demand Generation Manager