Datadog

Datadog

Insights from the Datadog Product Marketing Team

Shabih Syed
Director, Product Marketing, Datadog
In all product marketing teams I have worked for we came up with product launch treatments for the types of product launch. The types of launch can be "New SKUs", "New Features", "Minor Features" and so on. It's best to have a product launch playbook template designed for each type with consensus...more
Shabih Syed
Director, Product Marketing, Datadog
In my opinion the effectiveness of sales enablement should be measured by reducing the customer acquisition costs over time and reducing the time it takes to close a deal. Having these in-process KPIs that you can track month over month will help you demonstrate how your enablement activities are...more
Shabih Syed
Director, Product Marketing, Datadog
The best way to establish credibility is to demonstrate to them what is your process for launching products and where do you need their help and how you will help them. Think of product marketing as delivering a set of services to the product managers. These services can include market research, ...more
Shabih Syed
Director, Product Marketing, Datadog
I see the product marketing function as a mix of strategic and tactical work streams. Strategic work streams are harder to improve on and naturally have a significant impact. Tactical work streams are easier to improve on. The strategic work streams may include developing GTM messaging, pricing ...more
Shabih Syed
Director, Product Marketing, Datadog
The biggest mistake I see candidates making is that they do not spend time learning about the product and the space it operates in.  My recommendation is that you spend time on the website and learn some basics about the product and it's practitioners (personas), identify the newest features re...more
Shabih Syed
Director, Product Marketing, Datadog
Ultimately, the ROI for product marketing is revenue growth. But there are some in-process KPIs that you can set to measure the impact of product marketing. For example: 1. Content contribution can be measured with number of MQLs converted to SQLs from digital channels. Also, with increased...more
Shabih Syed
Director, Product Marketing, Datadog
Thank you for your question. It's true that sometimes hiring managers look for the steretoypical background markers such as years of experience when evaluating candidates for product marketing. But in my experience I don't find those to be strong indicators of how well you are going to perform as...more
Shabih Syed
Director, Product Marketing, Datadog
It's difficult to generalize here. You need to first establish the need for product marketing because not every company needs a product marketing function. In my opinion: Small companies or start-ups (<20M ARR) can delay hiring product marketers if the founders or early marketing employees can p...more
Shabih Syed
Director, Product Marketing, Datadog
I personally don't see product marketing to be of different types. However, as you setup a product marketing function you need to develop work streams that are led by experts.  These foundational work streams can include:  1. Developing GTM messaging 2. Coming up with pricing methodology 3...more
Shabih Syed
Director, Product Marketing, Datadog
I believe that product marketing's core mission is to maximize value realization and conversion rates across all key user personas which in turn helps the business achieve revenue targets. Solution marketing is a component of product marketing that demonstrates value by outlining an end-to-end te...more
Datadog Product Marketing Leaders
Shabih Syed
Shabih Syed
Director, Product Marketing