G2

Senior Product Marketing Manager - New Businesses

G2, Remote - January 19, 2022

This role will lead marketing efforts for G2 New Businesses.

We’re looking for candidates who are energized by unchartered territories, thinking of the bigger picture, and implementing creative ways to bring the products to life. This role requires critical thinking and pioneering new approaches to build the product positioning, competitive and market intelligence, and go-to-market strategy and playbook. This candidate enjoys identifying product innovation opportunities, crafting foundational and differentiated messaging and using a data-driven approach to make business decisions. We are looking for a candidate who is unafraid to experiment, introduce new processes and inspire others to execute coordinated plans.

This is a highly cross-functional role requiring close partnership between product, marketing, sales, and customer success teams and will collaborate with partners globally.

Job Responsibilities:

  • Identify, prioritize, and act on strategic opportunities for GTM
  • Measure, track, and report on key success metrics to ensure alignment to product and business goals
  • Build full funnel marketing strategies for the G2 New Businesses
  • Strong storytelling for product messaging and sales enablement
  • Develop narratives for product roadmap and critical business areas
  • Ability to define, own and drive key initiatives with minimal direction

Preferred Skills and Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. We are looking for candidates who:

  • Have 5+ years of experience working in product marketing and/or product management at fast-growing SaaS, FinServ or marketplace companies
  • Skilled at telling different narratives, customizable by audience and need
  • Loves to get into the details and understand the current challenges
  • Generates a lot of ideas and is comfortable with flexibility
  • Experience with influencing and working cross-functionally with a diverse group of stakeholders and senior leaders

What can help your application stand out:

  • You have worked for a company that markets to IT
  • You have knowledge about how VCs/PEs operate
  • You have launched products in your professional experience

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.