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Website: github.com
Employees: 2500
Headquarters: San Francisco, CA
Founded: 2008
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GitHub is where over 65 million developers shape the future of software, together. Contribute to the open source community, manage your Git repositories, review code like a pro, track bugs and features, power your CI/CD and DevOps workflows, and secure...
Insights from the GitHub Product Marketing Team
Julian Dunn
Julian Dunn
Senior Director of Product Management, GitHubJune 24
If you are literally looking to stay in product marketing or marketing (and already have a job in the field) then I would agree with the other posters that an MBA is not going to get you much. However, if you have designs to move into (strategic) product management, start your own company, or something else adjacent to where you currently are, then an MBA can be useful, particularly if you don't have an undergraduate business degree. That said, if you plan to move into product, I would actually say that the ability to work with a delivery team (e.g. engineering) and having the domain exp...
Julian Dunn
Julian Dunn
Senior Director of Product Management, GitHubJune 14
I break it down as follows: product marketing's main role in sales enablement is to educate salespeople on the target customers/market segments/buyer personas & needs, etc., how to position value (not benefits or feature/function) for those customers, and provide competitive intelligence (battlecards, training on what to know and what to say, objection handling, etc.) There is also a technical marketing component to it of course, which is training sales engineers (typically) on features & functions and mapping those to buyer and user problems. The rest of it, in my view, is sales enablem...
Julian Dunn
Julian Dunn
Senior Director of Product Management, GitHubJune 14
I've reported into both in my career and the best I can come up with is "it depends". As an overall philosophy, I would generally prefer to report into marketing, because it creates the right level of healthy conflict between the CMO and CPO (Chief Product Officer or SVP Product) that you need in order to develop a good product strategy and go-to-market in tandem. Reporting into product often means you end up just as a support function to product managers and cannot influence strategy. PMs throw items over the wall and see PMMs primarily as launch managers and wonder why they're not "making...
Julian Dunn
Julian Dunn
Senior Director of Product Management, GitHubJuly 11
We have had some success in educating the PM team to start with positioning before they build anything. We use a modified version of the product positioning document (PPD) from Pragmatic Marketing and are asking them to write one before they build anything. It has to be the foundation for a discussion with PMM about the go-to-market, though, rather than being perceived as just another artifact to be thrown over the wall to marketing.
GitHub Product Marketing Leaders
Julian Dunn
Julian Dunn
Senior Director of Product Management