Gong.io

I tend to keep my communications short, sweet, and to the point while keeping the mentality of "what's in it for them" at the top of my mind. Bullet points and a TL;DR summary help with this. Make sure there is a crisp ask or offering at the end if you are hoping for a next step And as you would ...more

Great question and a challenge I've definitely run into throughout the years. Every role and every company is different and you're not always going to get the full spectrum of PMM with every move.  To fill any gaps, I strongly recommend making friends in other departments. If other marketing t...more

Product Marketers are experts in soft skills, and there is a never-ending array of skills I see in the most Successful PMMs. Let's boil it down to a few: 1. Communication: One of the defining attributes of a successful product marketer is strong communication skills. PMMs need to be able to arti...more

I find that a lot of the most successful marketers as well as product marketers come from a sales background and I have a lot to learn from them. You're already super customer-focused, you're a great communicator, you are an expert at thriving in tense situations, and nobody knows the go-to-marke...more

I talked about soft skills in another question, so let's laser focus on the hard skills needed to succeed in PMM here. Here are 3 hard skills you can focus on right now:   1. Data-Driven Decision Making: I actually teach a dedicated course on this topic at Loyola Chicago because I believe in i...more

In a product-led growth company, PMM needs to prove the product value and push for the next steps - like getting contact and lead information, securing a demo, or setting up a meeting for example.  With that in mind, always make sure your marketing assets & content are putting the customer fir...more

The expansion in scope! A director owns a function. Is able to partner with senior leaders and build strong relationships in other departments to establish strategic plans and objectives. Be as metric driven as you can in your current senior manager role, show the impact, then your manager sh...more

The ultimate test is: are you passionate about helping people grow? If not, and that's ok, then people management might not be for you. People learn and grow with new experiences. I like to nurture learning for people looking for experiences & stretch goals, with tactics like: yearly rotation, ...more

Some of the soft skills and qualities that I seek: Strategic yet hands-on , Storytellers yet tech savvy , Measured yet creative , Customer and sales facing , Running the business . Then in terms of values: * Collaborative. We ask others for ideas. We listen to their inputs. We share infor...more

Excellent question. I would start listening to the newly acquired company's customers. Go on a lsitening tour. Understand the buyer and user's pains, challenges, wins, why they love your product, what's missing, how they measure success. From that, you'll be able to start mapping these new ...more