Product Marketing Lead, Google Business Profile
- Bachelor’s degree or equivalent practical experience
- 10 years of experience in product marketing, working cross-functionally with product marketing and engineering teams
- 5 years of people management experience
- Experience in B2B marketing (i.e., small and medium-sized business)
- Experience developing product positioning, messaging, and go-to-market
- Experience with the main aspects of core product marketing, including gathering user insights, positioning, messaging, and go-to-market
- Experience in building relationships and influencing cross-functional decision-makers in Product, Design, and Engineering
- Ability to think through issues and solve scenarios
- Ability to communicate cross-functionally in a structured and clear manner to influence outcomes
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
In this role, you will shape the user experience, define positioning and messaging, bring new products and features to market.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
- Use primary and secondary research, as well as internal data to identify merchant needs, shape product strategy, and translate product features into tangible benefits.
- Manage a core product marketing team to develop and execute marketing strategies to achieve business goals.
- Serve as a key partner to decision-makers in Product, Design, and Eng, shaping product strategy and roadmap, leading audience definition, positioning and narrative, naming, and go-to-market plans for the Business Profile team.
- Partner closely with marketing teams across product areas including Shopping, Ads Marketing, and SMB to create a shared value proposition and coordinate marketing for offerings that serve multiple audiences.