Google

Product Marketing Lead, Google Distributed Cloud

Google, Seattle, WA or Kirkland, WA or Sunnyvale, CA or Remote - US - April 3, 2022

Minimum qualifications:

  • Bachelor's degree in a technical, marketing field, or equivalent practical experience
  • 10 years of experience in enterprise technology or software marketing
  • Experience building creative assets and marketing content for customer acquisition programs
  • Experience working collaboratively across multiple teams (e.g., Engineering, Developer Relations, and Marketing)

Preferred qualifications:

  • Experience planning and executing multiple, complex marketing programs including budget management
  • Experience as a product or technology advocate
  • Experience with telecommunications companies and 5G networks
  • Experience presenting to IT and engineering leaders
  • Excellent written and verbal communication and organizational skills

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

In this role, you are responsible for driving Product Marketing for our Google Distributed Cloud, with a focus on net customer acquisition.

You will drive internal and external communications representing the Google Distributed Cloud marketing strategy, investment, and adoption progress.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Build inspiring messaging and content that excites customers.
  • Partner with Product, Partnership, and Marketing teams to drive awareness and adoption of net customers for Google Distributed Cloud.
  • Build and optimize acquisition programs based on user insights with a focus on experimentation and continuous improvement. Comfortable synthesizing qualitative and quantitative insights to inform program design and optimization.
  • Lead and inform partnership programs in close collaboration with Partner Marketing, Business Development, and Product Management to create an ecosystem of independent software vendor (ISV) partners to transform industries with Edge computing.
  • Manage objective and key results including sourced pipeline, Qualified Sales Opportunity (QSO), business, web/blog page views, and free trials.