Here's what I have done in the past, but your mileage may vary based on your
Quarterly: Meet with leadership in your go-to-market teams, product teams, and
marketing teams. Understand goals, dependencies, and expectations and make sure
you set up instrumentation for tracking success.
The short answer is that there are more, and the desires each stakeholder has
become more specific!
Essentially, as companies grow they have the opportunity to bring in more
specialized talent. This could be teams in finance that are focused on products,
specialized support organizations, strate...more
The best way to identify the stakeholders is to identify the success metric for
the launch, and then figure out who is directly responsible for hitting that
metric. Typically your product manager is a stakeholder, but often you'll have a
customer success/sales organization involved and also engin...more
This is an interesting one where I'd want to understand more. Is the innovation
slowdown temporary? What is the cause or strategy behind it? What are the
expectations on your organization in light of this?
In many ways I see this as an opportunity for your team to step up as experts in
Start by understanding your stakeholders. What are their overall goals? What are
their concerns regarding your proposal? And who in your organization influences
the decision makers?
Once you know what you need, I would determine if there is a way to have more
data to support your idea. It may no...more
Your best play is to show up with an insight backed by data. I think many
product marketers over-index on the product and not the market and you have an
opportunity to bring market insight into the organization. Being new is actually
an advantage because you won't be skewed by the history of the ...more
First off, great job on finding a problem and bringing people together to fix
I'd suggest having a little bit more curiosity and empathy around why the CSuite
members are hesitant. I'm guessing there might be more going around the IPO and
that there isn't actually a desire to be "consistentl...more
At my current company, these roles are different and lean on the different
skills that you mention! That said, at smaller organizations, or even smaller
marketing organizations, you may not have the luxury of having different
individuals occupy each role.
If you are in a spot where you aren't a...more
Developing Your Product Marketing Career with Madeline Ng, Head of Marketing at Google Maps
Connect with Madeline on Linkedin: https://www.linkedin.com/in/madelinen/
Join Madeline on Sharebird here:
Questions we cover in this episode:
1. How much do you miss the MK’s right now?
2. Tell me about your career path to becoming a PMM...more
First of all, I'm sorry to hear that you were affected by a Covid-19 related
lay-off. When pivoting your career, I'm going to parrot back some good advice
that I've received in the past.
When it comes to making changes in a career, there are usually 3 big facets of