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Insights from the Google Product Marketing Team

Vishal Naik
Developer Marketing Lead, Google Assistant, Google
I think there are two areas to start with: where the user is working from and what use cases you can create. From a user experience POV, if you need to embed your tool into another system of record, that’s a good starting point. If your software is where your users are going to be working in, the...more
Vishal Naik
Developer Marketing Lead, Google Assistant, Google
Build great relationships with DevRel, re-evaluate your perception of what channels work or don't work from your previous experience (because developers do act differently than other personas), and pay a lot of attention to the end user. Yes you're focused on developers, and yes developers have u...more
Vishal Naik
Developer Marketing Lead, Google Assistant, Google
First off, I don't think there is a template on building out the marketing function, it depends on what makes the most sense for your organization. If I were in your shoes, I’d take the Moneyball/Strengthsfinder approach. You’re already on board as a self described non-technical PMM. If you bring...more
Vishal Naik
Developer Marketing Lead, Google Assistant, Google
Newsletters are great--to a developer or not, email marketing has a ton of value. At my last company, email was the #1 driver of actions–that was consistent with web and mobile customers as well. But there are a handful of other mediums you can lean on as well. YouTube, Stack Overflow, Twitch, Re...more
Vishal Naik
Developer Marketing Lead, Google Assistant, Google
The best sales people that I’ve worked with “know enough to be dangerous” meaning they dont try to know everything, but they know enough to have a basic conversation and then know the right resources to bring in to continue the conversation. So I try to arm Sales with 101 level content so that if...more
Vishal Naik
Developer Marketing Lead, Google Assistant, Google
How I described developer marketing in new hire onboarding at a previous company is that a developer platform gives someone the ability to customize their needs in a particular software product. And there’s both a business and consumer opportunity to this. For example, at a previous company we...more
Vishal Naik
Developer Marketing Lead, Google Assistant, Google
To me, the only real red flag is being a personality mismatch. Culture fit is important, and working with someone who isn't on the same page as you and the rest of your team around their motivations will only make the job harder and more stressful. Job hopping or gaps in a resume or experience in...more
Vishal Naik
Developer Marketing Lead, Google Assistant, Google
I tend to look at DevRel as a pretty unique role that's part CSM, part Marketing and part Pre-Sales. Developer Marketing is full-stack marketing around a technical product. To sum it up quickly, DevRel tends to have a great pulse on the developer community and how your current developer audience ...more
Vishal Naik
Developer Marketing Lead, Google Assistant, Google
Developers want to know what something does and how it works. They want to jump in and try it out themselves. They want to see something new and get their hands on it. I’ve seen some persona work that says developers like to be the smartest person in the room and value content that stumps them. S...more
Vishal Naik
Developer Marketing Lead, Google Assistant, Google
My biggest piece of advice is to not forget about decision makers and end-users. Developers are a hugely important persona that has a unique set of needs, but they are ultimately not the sole decision maker in most organizations and they build for users. So if you can know about who the developer...more
Google Product Marketing Leaders
Madeline Ng
Madeline Ng
Head of Marketing, Google Maps Platform
Vishal Naik
Vishal Naik
Developer Marketing Lead, Google Assistant