hims & hers

hims & hers

Insights from the hims & hers Product Marketing Team

Hege Thorbjornsen Starling
Director of Product Marketing & Development
This varies across every organization, but if you’re looking to move up from your current role, I’d recommend bringing it up with your direct manager in your 1:1 even if you think the leveling up is a ways away. Starting the conversation will allow you both to focus on the skills you need to work...more
Hege Thorbjornsen Starling
Director of Product Marketing & Development
There is definitely overlap between brand strategy/account management and product marketing especially because the two roles operate slightly differently at every organization. Brand strategy can translate really well to product positioning, messaging and storytelling while account management can...more
Hege Thorbjornsen Starling
Director of Product Marketing & Development
Having identified what type of role you want next and why, already puts you ahead of the game and lets you hone your experience more and more towards the field. I would first explore to see how you can get (or maybe already have) actual working experience even if it’s project based. * If you’...more
Hege Thorbjornsen Starling
Director of Product Marketing & Development
It all depends on the role I am hiring for and what stage a company is at, but on a general note, I would look for transferable experience and skills that could work well for the role. Crafting messaging/positioning, identifying user insights and translating them into strategy, influencing produc...more
Hege Thorbjornsen Starling
Director of Product Marketing & Development
Great question! This highly depends on the role, what stage the company is at and what the requirements are in the job description - Product marketing can be so different at different companies With that said my recommendation is to think about your resume as an opportunity to product market y...more
Hege Thorbjornsen Starling
Director of Product Marketing & Development
In general I think there is a lot of overlap in the fundamental skill set needed between the two roles even though they operate differently. In consumer product marketing you’re targeting the end-user with your offering/product. In B2B you’re targeting other companies with your offering/product w...more
Hege Thorbjornsen Starling
Director of Product Marketing & Development
There are multiple factors you could use to determine where to build a deeper focus but I don’t necessarily think that you have to make such a firm pick. There are definitely nuances between the two roles, but skills are also transferable. Crafting messaging/positioning, translating user insights...more
Alex Chahin
Sr. Director, Product Marketing
While there’s no perfect answer here, there can be too much of a good thing. Behavioral economics research has shown that we tend to have a hard time deciding from a large array of options. This phenomenon is known as choice overload. It’s also often referred to as the paradox of choice, being...more
Alex Chahin
Sr. Director, Product Marketing
It’s always really tempting to look for “answers” among what competitors are doing. I think you should absolutely keep competitive moves in mind, but I would urge you to start from a place from the value you deliver and only rely on competition if you don’t think you can articulate the value well...more
Alex Chahin
Sr. Director, Product Marketing
I would encourage you to make sure you’re putting the customer first whenever you encounter this. In my experience, it’s really tempting to bolt on the next product with slightly different pricing that solves for that particular new product but doesn’t account for the existing one. Then you ca...more
hims & hers Product Marketing Leaders
Alex Chahin
Alex Chahin
Sr. Director, Product Marketing
Hege Thorbjornsen Starling
Hege Thorbjornsen Starling
Director of Product Marketing & Development