Honeycomb.io

Honeycomb.io

Insights from the Honeycomb.io Product Marketing Team

Jo Ann Sanders
VP Marketing
In your current company, start building a relationship with the PMM team and PMM leadership. Volunteer to take on a few things that leverage your background and help PMM. One thing that comes to mind is to do an analysis of what is thematically working in social media and influencer marketing, a...more
Jo Ann Sanders
VP Marketing
I do think having a mix of both startup and large company experience is highly desirable - it shows that you can succeed in a variety of environments. So at some point, you will need to make the jump. I do believe that my mix of both worlds has made me more marketable. Going to a larger company ...more
Jo Ann Sanders
VP Marketing
This is one of the trickiest parts of PMM. We generally do not hold a number, but we enable teams that do hold a number (i.e. Demand Gen, SDRs, Sales, etc).  I do ask my PMM Directors and above to own the top-level KPIs for those other teams as part of their OKRs, even though they don't own all ...more
Jo Ann Sanders
VP Marketing
What PMM leaders are looking for in a candidate really comes down to 3 things. * A deep understanding of the target audience. As a generalist marketer, you probably have used a variety of tools - Hubspot/Marketo, analytics tools, virtual event platforms, etc. You are more likely to get a ...more
Jo Ann Sanders
VP Marketing
For my #1 tip, see the answer to another question here re: what skills to develop to stand out as a PMM. tl;dr: deeply understand the marketing-SDR-sales funnel (and/or the self-serve funnel if that is important to your company) and tie your work to funnel IMPACT. The full answer unpacks this mor...more
Jo Ann Sanders
VP Marketing
Great question. There are 3 ways to get demonstrable management experience outside of having FTEs report to you. #1: Manage interns and contractors. Volunteer to run a message testing project through a research vendor. Volunteer to produce an explainer video series using an animation production ...more
Jo Ann Sanders
VP Marketing
It is really hard to get these types of big deliverables right, as you won’t really have enough information as an interviewee to nail them. Unless I specifically ask for this type of deliverable, it can actually work against you. Instead, I prefer that candidates show how they think throughout t...more
Jo Ann Sanders
VP Marketing
I would look at 2 vectors. * What products/features are critical in winning deals. At Honeycomb, our Sales Engineering leader looked at all closed/won deals in a given time frame and indicated which products/features were most important in successful POCs. We’re putting PMM ownership o...more
Jo Ann Sanders
VP Marketing
The single most important skill is to deeply understand and feel a sense of ownership over how your company makes money and where the problems are in the marketing-SDR-sales funnel. Or in the self-serve funnel, depending upon your business model. PMMs are drawn to the function generally because ...more
Honeycomb.io Product Marketing Leaders
Jo Ann Sanders
Jo Ann Sanders
VP Marketing