Product Marketing
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Hubspot

Hubspot

Top Team Awards
Winter 2020
Team Questions
What does the interview process look like for product marketing roles?
What does your org structure & size of the product marketing team look like?
What does success look like for product marketing at Hubspot, and how do you measure it?
Product MarketingFollow Vidya
What are some good resources to practice for PMM interview questions and case studies?
VP of Product and Solutions Marketing at HubSpot
I like to ask questions in interviews that stem from real challenges and decisions my team are having or have made. I've seen great resources from the Product Marketing Alliance, aggregated here on Sharebird, and PMM Hive. But definitely don't memorize answer to questions or cases, make sure you ...more
Product MarketingFollow Vidya
Do you recommend product marketers focus in on being great at one specific niche (skill, industry, etc.) or try to be more of a generalist.
VP of Product and Solutions Marketing at HubSpot
I think either is a valid path to a rewarding product marketing career but can depend on your own interest. If you're interested in the dynamics of different industries and you find that an inspiring aspect of being a product marketer, it makes sense to diversify your industry experience. If you ...more
Product MarketingFollow Vidya
For individuals who have an account management background looking to pivot into product marketing, do you have tips on how one should navigate technical questions during the interview knowing that one has not had hands-on experience in their current / past roles?
VP of Product and Solutions Marketing at HubSpot
Regardless of your background, you should always be looking in an interview to help bridge the gap between your own experience and the role you're interviewing for. If you know the role you're interviewing for requires some technical knowledge that you don't have, showcasing how you've solved sim...more
Product MarketingFollow Vidya
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue? (i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.)
VP of Product and Solutions Marketing at HubSpot
I think it's always possible for product marketers to learn varied skills by being open to new projects or opportunities when they've mastered a skill. At a large company, where roles are more specialized there are often opportunities to work on different projects or products that may have differ...more
Product MarketingFollow Vidya
What type of skillsets and experiences do I need to build in order to strengthen my career and move from being a Sr. PMM to Director level and above? What type of leadership career tracks do you see people continue their careers?
VP of Product and Solutions Marketing at HubSpot
There are a couple of ways to think about advancement in a PMM career. You can specialize in a specific aspect of product marketing like inbound or product launches, for example. Or, you can broaden your experiences and amass experience in a variety of areas of PMM. In the current job market, the...more
Product MarketingFollow Vidya
What is your favorite product marketing interview question and the best answer you've heard?
VP of Product and Solutions Marketing at HubSpot
I like to ask PMM candidates to deliver their company's pitch. I'm not grading their pitch but rather the empathy and insight they display for and about their customers' challenges, the way they deliver it, and the storytelling ability of the candidate. There's no one answer to this that's stood ...more
Product MarketingFollow Vidya
Where do you see the future of Growth & Product Marketing heading? What skills will a future Growth & Product Marketer need, that he/she doesn't have today?
VP of Product and Solutions Marketing at HubSpot
It's an interesting time to be in product marketing because I think there will be significant shifts in the next few years in how we think about go-to-market. There's a fair amount being written today about how go-to-marketing motions have evolved from inside sales to inbound marketing to product...more
Product MarketingFollow Vidya
How do you measure your own success in your role? How much have those performance indicators evolved as you grew within your role?
VP of Product and Solutions Marketing at HubSpot
Product Marketing is challenging because the function influences many metrics but isn't normally the owner of those metrics. Exciting new deal closed? There's usually a PMM that helped along the way although it's sales' win. Cool new product feature launched? Definitely a PMM in the mix, but it's...more
Sara Rosso
Director of Product Marketing at HubSpot
June 22, 2021
Sara Rosso
Director of Product Marketing at HubSpot
February 17, 2021