LinkedIn

LinkedIn Overview
Website: linkedin.com
Employees: 13000
Headquarters: Mountain View, CA
Founded: 2003
About
LinkedIn is an American business and employment-oriented service that operates via websites and mobile apps.
🏆
Top Team Awards 2022
Insights from the LinkedIn Product Marketing Team
Brendan Flannery
Brendan Flannery
Sr. Product Marketing Manager, LinkedInMay 24
As someone who made the transition from CPG/Retail into Tech without an MBA (I was still pursuing mine at the time), here’s a couple other thoughts on “making the jump”:  1) Don’t try to fit a square peg (you) in a round hole (the opportunity) - When I made the transition from CPG/Retail into tech, I had to be patient and wait for the right opportunity. Eventually, I found a role in tech that was looking to leverage my experience with retail operations. I also know colleagues who tailored their job search towards tech companies that have a foot in the CPG space. Don’t be afraid of gettin...
sharebird
Kelly Farrell
Product Marketing Manager at LinkedIn
Kaitlin Yount
Kaitlin Yount
Senior Director, Product Marketing, LinkedInAugust 24
First of all, I’m super transparent about the genesis of my idea. In my experience you’ll lose credibility quickly if you aren’t upfront about the fact that you don’t have a ton of data to support an idea you’re passionate about. Hopefully, you do have at least some good reason for your instinct. Have competitors successfully done something similar? Do you have research or user feedback that would tangentially suggest your idea will work? Next, be precious about the problem you’re trying to solve, but not about the specific implementation you have in mind. In other words, you should aim to...
Kaitlin Yount
Kaitlin Yount
Senior Director, Product Marketing, LinkedInAugust 24
I’ve been in consumer businesses during my career as a Product Marketing so I can only speak to working with Product. I’ve had a lot of great experiences with Product partners. First and foremost, when starting a new business relationship I find ways to add value before I start offering criticism. Figure out what the team needs that you can help with and start there for at least the first few weeks. Next, make sure you’re picking your battles, and make sure your rationale for picking your battle(s) is anchored in some kind of insight (ie. this is the most important thing to our users and ...
Kaitlin Yount
Kaitlin Yount
Senior Director, Product Marketing, LinkedInAugust 24
Build a RAPID (or choose your decision making framework of preference). Ideally, this isn’t such a problem in your organization that you need a RAPID for everything. But don’t waste time trying to backchannel this and figure out whose opinion really matters - be transparent and ask your manager or stakeholders to partner with you in clarifying this. It is absolutely best practice at any company to be very clear about who the decision maker is (as well as the other roles in the framework) - you will be doing your company a huge service to insist on transparency in identifying these roles. T...
Kaitlin Yount
Kaitlin Yount
Senior Director, Product Marketing, LinkedInAugust 24
On the Consumer side (where I sit) we have Brand Marketers and Product Marketers. Product Marketers need to deeply understand the value prop, positioning and user needs of the product. A big part of the PMM role is Inbound - leveraging research and insights to influence product strategy. When a PMM has Outbound work they need to do, we work very closely with our Brand counterparts to ensure our campaigns are consistent with the overall Brand message, and don’t conflict in terms of timing and channel.
LinkedIn Product Marketing Leaders
Brendan Flannery
Brendan Flannery
Sr. Product Marketing Manager
Kaitlin Yount
Kaitlin Yount
Senior Director, Product Marketing
Kelly Farrell
Kelly Farrell
Product Marketing Manager