LottieFiles

LottieFiles Overview
Employees: 110
Headquarters: Pleasanton, CA
Founded: 2018
About
Lottie is a file format for vectorial animation, and is named after Charlotte Reiniger, a German pioneer of silhouette animation.
Insights from the LottieFiles Product Marketing Team
Lisa Dziuba
Lisa Dziuba
Head of Product Marketing, LottieFilesSeptember 30
Always come with data insights proving how your research will drive some numbers up.
Lisa Dziuba
Lisa Dziuba
Head of Product Marketing, LottieFilesSeptember 30
Always come with data insights proving how your research will drive some numbers up.
Lisa Dziuba
Lisa Dziuba
Head of Product Marketing, LottieFilesSeptember 29
When talking about product value prop, developers care more about: * functional benefits (aka "features") * security and owning the data * transparent messaging around expected outcomes (no fuzzy marketing promises)
Lisa Dziuba
Lisa Dziuba
Head of Product Marketing, LottieFilesSeptember 23
Super important question 🙌 Cross-functional collaboration happens much easier when teams have shared KPIs, OKRs, or North Stars. To be honest, those goal-setting frameworks really work when they are adapted across all of the organization. This means that everyone is motivated to solve the company’s challenges, instead of working in silos on their individual projects.  For this setup to work, it’s important to understand the Objectives of other teams. Here is how it can work with setting up common OKRs between PMs <> PMMs: 1) Setting up strategic company-wide OKRs It’s important ...
Lisa Dziuba
Lisa Dziuba
Head of Product Marketing, LottieFilesSeptember 23
I’ve been using the Objective and Key Results framework to establish a robust tracking system for Product Marketing. My deliverables have been connected the most with revenue, user growth, and product launches. You can think about those as "north star metrics" for my PMM team. This means that every product marketing project was laddered up to those deliverables.
Lisa Dziuba
Lisa Dziuba
Head of Product Marketing, LottieFilesSeptember 23
"Good OKRs" answer on the question of where Product Marketing can bring the most significant positive impact on the company's growth.  It really depends on the stage of your product’s life cycle. Is your product in the introduction (development, pre-MVP, validation), growth, or maturity stage? If the startup is working on delivering the first Minimum Viable Product (MVP), then the main focus should be on defining Product-Market fit, value for target users, and launching the product itself. In this case, the company Objective could be “Launch MVP and receive meaningful learnings in qua...
Lisa Dziuba
Lisa Dziuba
Head of Product Marketing, LottieFilesSeptember 13
We have a defined set of documents that we create based on the launch tier: PMM <> PM together prepare * Product overview (how it works) * Key features & benefits * Personas & use cases PMM on their side * Product value prop * Positioning and messaging doc * GTM channels plan * GTM brief with all info above + objectives + measurements plan * Post-GTM retro with reports  In smaller startups, I also was doing much more documents but that's a life of solo PMM 😃
Lisa Dziuba
Lisa Dziuba
Head of Product Marketing, LottieFilesSeptember 5
A launch post-mortem is a safe place for our team to share constructive feedback. Every feedback should lead to some action item. We focus on Reflection on Planning, Reflection on Launch/GTM, and Reflection on communication. Reflection on Planning: * Were the requirements and expectations clear (brief)? * Was our timeline reasonable? * Were deadlines hit? If not, why? * Anything which came out that we didn’t plan? What were the main blockers/bottlenecks that we didn’t predict? Reflection on Launch/GTM: * How did the launch go? What went go? What went wrong? * Did we hit our...
LottieFiles Product Marketing Leaders
Lisa Dziuba
Lisa Dziuba
Head of Product Marketing