MarketingStat - Survey insights. Your value

MarketingStat - Survey insights. Your value

Insights from the MarketingStat - Survey insights. Your value Product Marketing Team

Mirio E. D. de Rosa
Chief Analytics Officer, MarketingStat - Survey insights. Your value
“Product Roadmap” sounds to me synonymous with Product Strategy (PS). In order to support the statements of a PS, marketing research explores its three pivotal elements: Technical performance, Design, and Acceptance. Technical performance is what the product does. It is typically tested in comp...more
Mirio E. D. de Rosa
Chief Analytics Officer, MarketingStat - Survey insights. Your value
Testing your message, aka advertising test, is done with quantitative marketing research. Show a copy of the advertisement, be it a storyboard or the real ad, to a representative sample of the public supposed to be exposed to the message, and test 3 elements: Comprehension, Reaction, and Memoriz...more
Mirio E. D. de Rosa
Chief Analytics Officer, MarketingStat - Survey insights. Your value
The industry sector you deal with may lead to different suggestions. In general, however, “product research” may suggest you are working on a new product launch or re-staging. In such cases, begin with the framework, consider the research tools, and then move to the operating part of the research...more
MarketingStat - Survey insights. Your value Product Marketing Leaders
Mirio E. D. de Rosa
Mirio E. D. de Rosa
Chief Analytics Officer