Matterport

Matterport Overview
Employees: 360
Headquarters: Sunnyvale, CA
Founded: 2011
About
Matterport is a 3D media startup shaking up the 3D world. Our team has developed a portable 3D media platform which includes the Matterport Pro 3D Camera, The Matterport Cloud, and Matterport 3D Showcase. We allow users to capture, view, navigate, shar...
Insights from the Matterport Product Marketing Team
Ali (Wiezbowski) Jayson
VP Marketing, MatterportJune 23
Absolutely worth the effort! A great example of where extensive qual and focus group research really was worth it was when we launched Uber Pro. In initial product strategy discussions, the internal team was exclusively looking at financial upside or discounts as rewards. But what we learned through qualitative research was (a) that they really wanted to feel appreciated for all their hard work and (b) their primary motivation for the hard work was providing for their families.  After unlocking both insights, those two became critical to the product, program, and marketing design behind ...
Ali (Wiezbowski) Jayson
VP Marketing, MatterportJune 23
It's a healthy balance of both. We do smaller, qualitative user feedback sessions mostly internally -- especially with customers who are in beta programs for our new features.  But broader market research initiatives that require greater scale, we often bring on great partners like Forrester, YouGov, Suzy, and other survey/analytics tools to get us the level of responses we need. 
Ali (Wiezbowski) Jayson
VP Marketing, MatterportJune 18
In my view, the goal is to  1. help define the objectives of the research based on business & user needs  2. support research as they execute the research plan to ensure the research methodology & questions deliver on the objectives  3. Once research is complete, help narrow and refine how to apply the findings. I can't emphasize this one enough. We live in a world where data is everywhere. Most reports I see come back with 20+ pages of insights, and as a PMM, you're looking at results from multiple different sources. One of the most important things a PMM can do is ...
Ali (Wiezbowski) Jayson
VP Marketing, MatterportJune 18
I absolutely love working with UXR teams. And I completely understand the reason for the question. The truth is, yes it can be confusing. Fundamentally, I do think they share a macro goal -- which is to understand humans, their motivations, etc. But the ways in which we evaluate these can be slightly different.  The best UXR teams I've worked with can also present different UI/UX/Product Design experiences and gauge a customers response to that design. In my experience, thats an incredibly valuable speciality, but also different from Product Marketing. Product Marketing is meant to sprea...
Ali (Wiezbowski) Jayson
VP Marketing, MatterportJune 18
Absolutely! There is a ton of incredibly important data & insights in what you're probably already doing related to your product:  * Web - Look where people are spending their time, dropping off, what is getting the most clicks * Ads - Same as above. Target multiple groups with multiple creative, and see what drives the most engagement.  * Customer Support - Your users are telling you what they need help with.  * Product Analytics -- Retention & Happy Customers - Identify your most engaged, and happy customers, and do look back analysis. Where did they come from? How are th...
Ali (Wiezbowski) Jayson
VP Marketing, MatterportJune 18
Nothing beats sitting with a customer and actually listening to them. I can't reinforce enough the importance of this. As companies grow, its easy to lean on reports / reporting to tell you "what the customer thinks & feels". But there is so much nuance in how people communicate -- and as humans, we're all naturally atuned to these signals. So as a baseline, I encourage all my teams to participate in live listening sessions, focus groups, sales pitches, etc at least 1x every quarter to keep their ear to the ground and stay close to the customer. Of course, the above doesn't scale and we ...
Ali (Wiezbowski) Jayson
VP Marketing, MatterportJune 18
It always starts with the business objective, and then moves into user needs. What I find is that happy, satisfied customers most often move the business forward. So, I like to start with a long-arch view of what we are trying to achieve, quickly followed by what we hope our users will say / feel when using our product. If we can align on those two objectives and the time horizon, then market research is usually a great tool to help us work backward and figure out what steps it will take for us to create that experiecne for the customer. 
Matterport Product Marketing Leaders
Ali (Wiezbowski) Jayson
Ali (Wiezbowski) Jayson
VP Marketing