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Insights from the Meta Product Marketing Team

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Bhaskar Krishnan
Product Leadership
This is a question that is close to my heart and I love to see folks transition from Product Owners to Stellar PMs. Taking a step back, I truly love to see people become the best versions of themselves and it doesn't matter if they are Product Owners, Product Managers, Program Managers or any & e...more
Bhaskar Krishnan
Product Leadership
* Product Vision is similar to a compass for explorers! Product Vision sets the North Star for the product teams and ensures that the Product Principles, Values & Strategy aligns with the Vision on a daily basis * Its easy for Product teams to devolve into a mess of features or play ca...more
Bhaskar Krishnan
Product Leadership
* Data & Metrics are at the heart of every product, be it Consumer, Enterprise or Platform. A metrics tree or hierarchy is critical and should follow the Execute -> Features -> Roadmap -> Strategy -> Vision structure highlighted in another question * The metrics dashboard should track ...more
Bhaskar Krishnan
Product Leadership
Product teams and firms should think about the relatioship between the Product, features & goals, the products' & companies' roadmap and finally the company strategy & mission! All these are related and are critical to build disruptve firms at scale * Company Mission is how the world sees your ...more
Bhaskar Krishnan
Product Leadership
* For any Product, the hierarcy, in terms of immediate to long-term is Execute -> Features -> Roadmap -> Strategy -> Vision * The focus for any product team should be to execute & launch and then working on the features & building on the roadmap from a bottoms-up perspective. They shou...more
Bhaskar Krishnan
Product Leadership
* Hybrid products are exponentially harder to build than pure software products. Software can be updated via the cloud, at any time and with any frequency but hardware cannot * The form factor, the physical functionality, etc of a hybrid product need way more thought, user testing and ...more
Bhaskar Krishnan
Product Leadership
* Vision statements should be simple, describe the value and stand the test of time (atleast one or two market cycles) * Every product is built to solve a user/ people problem or help solve a pain-point. This should be the main focus when building a product vision and the most importan...more
Bhaskar Krishnan
Product Leadership
* Every product is built to solve a user/ people problem or help solve a pain-point. This should be the main focus when building a product vision and the most important questions are ‘Who is this product for’ and ‘What problem is it solving’? * These two questions should lead into ‘Why...more
Bhaskar Krishnan
Product Leadership
Product vision distills why a product does what it does and how it envisions the future. As we saw above, it's critical to spend time crafting the product vision and the strategic narrative that follows from it. Two firms that had brilliant product visions and have built world-class & global plat...more
Bhaskar Krishnan
Product Leadership
Vision statements are critical for products, product portfolios and companies. Firms with clear vision statements are able to adapt, evolve and focus on solving problems that their customers face, better than competitors and in a manner that brings forward all their strengths. Firms without clear...more
Meta Product Marketing Leaders
Vasanth Arunachalam
Vasanth Arunachalam
Head of Technical Program Management
Bhaskar Krishnan
Bhaskar Krishnan
Product Leadership