Microsoft

Microsoft

Insights from the Microsoft Product Marketing Team

Raman Kalyan
Director Product Marketing
Focus on developing strong relationships with engineering and bringing a point of view to the table that is based upon data and insights that you gather from both first party and second party research, customer/partner/sales conversations and analyst engagements. You should be the voice of the cu...more
Raman Kalyan
Director Product Marketing
We have different types of product marketing teams: 1. Core product marketing - responsibile for working closely with engineering on influencing the product roadmap and developing the value proposition with associated assets to drive awarness, consideration and adoption of our solut...more
Raman Kalyan
Director Product Marketing
We focus on specfic moments where we make product annoucements to maximize our PR/AR/customer awareness reach. We share the timelines with the product teams typically 6 months in advance and then work closely with them to both ensure we are staying on track as well as know how to effectively mark...more
Raman Kalyan
Director Product Marketing
A successful product roadmap is one that is developed in partnership between engineering and product marketing. This allows you to both identify the trends/opportunities that will help you to grow your business and an understanding of how to speak to the value once it is delivered. Product market...more
Raman Kalyan
Director Product Marketing
We have established a process whereby we partner closely with engineering to condut both qualitative and quantiative market research on areas where we believe there may be an opportunity for growth/or closure of gaps. Partnering closely allows us to leverage the results to both influnce the roadm...more
Raman Kalyan
Director Product Marketing
We establish multiple listening channels ranging from our field to direct customer conversations to engagements with analysts. The insights we receive from these channels allow us to then identify the general areas of opportunity which we then partner with engineering on researching further throu...more
Malli Vangala
Sr. Director, Security Product Marketing
I am a believer that your messaging/positioning has to be consistent with how differentiated your product really is. Customers will quickly figure out what is marketing fluff vs. product truth anyway! So - even if your product is not the market leader but your research tells you that you have a k...more
Malli Vangala
Sr. Director, Security Product Marketing
We collect and incorporate the voice of the customer in a few different ways: First - the sales team tends to be a great proxy as they are on the front lines and can provide great inputs on what they are hearing from customers, what seems to resonate and what does not. Second - our product market...more
Malli Vangala
Sr. Director, Security Product Marketing
ah yes - that can be tricky! on the one hand you don't want to alienate existing customers (for whom the product and message likely are working) but you also may want to evolve the messaging (perhaps in line with evolving product truth etc.). Product positioning/messaging have to be consistent wi...more
Malli Vangala
Sr. Director, Security Product Marketing
We try to validate our messaging and positioning prior to finalizing them. We try to obtain feedback from the sales team (ultimately they will use this messaging/positioning most internally), existing and potential customers, third-party analysts (e.g. from Gartner/IDC etc.), internal stakeholder...more
Microsoft Product Marketing Leaders
Malli Vangala
Malli Vangala
Sr. Director, Security Product Marketing
Raman Kalyan
Raman Kalyan
Director Product Marketing