Momentive

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Website: momentive.ai
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Momentive delivers intuitive, AI-powered experience management and insight solutions. Get in touch to learn more.
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Top Team Awards 2022
Insights from the Momentive Product Marketing Team
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Priya Gill
Vice President, Product Marketing at Momentive
Priya Gill
Priya Gill
Vice President, Product Marketing, MomentiveAugust 9
There are usually two sets of core metrics that I look at to assess whether our efforts are positively influencing the right outcomes: * Marketing metrics: pipeline, campaign/content performance, bookings (PQLs if you work closely with the product growth team) * Sales metrics: average deal size, average win rate, ARR There is also the kind of impact that PMMs can have that are not necessarily quantifiable - such as influencing the product roadmap in a way that eventually leads to greater market success for your product(s). At the end of the day, it all comes back to revenue and ho...
Priya Gill
Priya Gill
Vice President, Product Marketing, MomentiveAugust 9
Simply, we combine market, customer, and competitive insights with product innovation to deliver a unified narrative and winning GTM strategy for the company. This means focusing on four core areas: * Product: Drive market success of the product and solutions portfolio by ensuring strong product-market fit, compelling messaging, differentiated positioning, and strategic pricing & packaging * Demand: Drive demand by supporting strategic marketing plans that cement industry authority, build brand awareness and drive pipeline growth * Enablement: Drive revenue and retention by em...
Priya Gill
Priya Gill
Vice President, Product Marketing, MomentiveAugust 9
There are four areas where I believe that PMMs can add the most value, and that’s where I usually start my assessment to identify the lowest hanging fruit: * Product: Do we have product-market fit with our ideal buyer? Is our messaging differentiated and compelling? Is our pricing and packaging competitive? * Demand: Are we targeting the right personas, industries, categories? Where are we winning and are we doubling down effectively? Are there untapped markets worth pursuing? * Enablement: Are our win rates, average deal size and pipeline conversion strong? How does ARR / G...
Priya Gill
Priya Gill
Vice President, Product Marketing, MomentiveAugust 9
I’ve been hiring for quite some time now that I typically know when I have a great candidate, so I don’t believe that I need to structure the recruiting process to go slower just in case a better PMM might come along. It is a tough market, so if you have a great candidate that you and your hiring panel feel great about, hire them!
Priya Gill
Priya Gill
Vice President, Product Marketing, MomentiveAugust 9
Product Marketing is an incredibly cross-functional role, and your success depends on the success of others. So building relationships and ensuring alignment with your key cross-functional partners, like Sales, CS, Demand Gen and Product are absolutely crucial. However, in a post-pandemic world, working remotely is more of the norm and you’ll find that many of the people you work with will also be working fully or partially remote. So staying connected while remote shouldn’t be as difficult as it may have been 2+ years ago.
Priya Gill
Priya Gill
Vice President, Product Marketing, MomentiveAugust 9
Regular engagement and alignment in key. I meet with my cross-functional leadership team bi-weekly to ensure we’re aligned on the needs of each team as they evolve and areas of focus. Key goals and deliverables: PMM with Sales: Drive sales success by developing content needed to support the pre-sales customer journey and business goals, such as use cases, pitch decks, customer case studies, and other prospect facing content. PMM with CSM: Drive customer success by developing more in-depth content needed to support the post-sales customer journey and business goals, such as detailed use...
Morgan Molnar
Morgan Molnar
Director of Product Marketing, MomentiveJuly 12
The fundamental elements of product launches (see my answer in response to what makes a highly effective GTM strategy & plan) don't change for B2C vs B2B launches. Here are the major differences: * Your ideal customer profile, launch campaign targeting, and relevant messages * Product distribution channels - online SaaS that requires a strong web and digital marketing presence needs to be treated differently compared to in-store consumer products that require physical packaging and a shelf assortment strategy. * The customer acquisition strategy - distribution channels will ...
Morgan Molnar
Morgan Molnar
Director of Product Marketing, MomentiveJuly 12
When launching a new feature of an EXISTING product, it can be difficult to attribute financial metrics to a single feature launch. Here are some things to consider as KPIs for your feature launches. * Package upgrade rates or package mix. This is helpful when a new feature is launched only in certain packages you offer. * Average deal size. Great if the feature is a paid value-add to a solution you currently offer. * Win rates. If a feature was highly requested or cited as a reason for previously losing deals, the launch may help your sales team close at a better rate. * F...
Morgan Molnar
Morgan Molnar
Director of Product Marketing, MomentiveJuly 12
As part of our GTM launch framework & process roll out, we created a GTM strategy & execution plan templates that correspond with different market launch & customer impact tiers. If you nail the GTM strategy, the plan will fall into place if you have the foundational framework. Here are some of the things that make up a highly effective GTM strategy & plan. You can pretty much tackle each of these in order, starting with aligning on the process goals & timeline, then working on the GTM strategy, which will then inform the launch execution plan. 1) Align on the launch process * Clear...
Momentive Product Marketing Leaders
Priya Gill
Priya Gill
Vice President, Product Marketing
Morgan Molnar
Morgan Molnar
Director of Product Marketing