Insights from the Prove Product Marketing Team
What are some of the best resources for Product Marketers to refer to as they grow in their careers?
First of all, you are in the right place in the Sharebird Community :) I would also recommend the Product Marketing Community and Product Marketing Alliance. There are not only resources you can consume, but also communities you can consult, stay active with that can enrich your professional and ...more
While all relationships are important, having the right relationship with Product (Product Manager counterparts) is critical, so you can provide them the input about customers and market that can influence the PM's roadmap in a positive way. That said, relationship with Sales are also critical, a...more
Given that PMM role definitions and skills vary so much by company, how do you develop a transferrable career path if you end up switching firms along the way?
This question reminds me of Reid Hoffman's book "The Startup of You". If you think of yourself as a startup, think about which skills you have and are good at, what others you want to learn, and see how you can hone on those skills in your current or upcoming role as well as which other skills yo...more
What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?
One of the main skills I see to success in PMM im Empathy. Empathy in the sense of being able to to put yourself in other people's shoes. You are the customer and market advocate internallt and the product advocate externally, so understanding those different perspectives can help a LOT in any PM...more
I have worked in b2b product marketing for several years but have not been promoted yet. What is your advice for me on how to approach the conversation with my manager?
Congrats on the new role! What you are describing seems like a lateral move, you moved to a similar role to the one you had before, but in a different industry. This could be an opportunity for you to learn the new industry quickly and showcase your PMM skills to have an important impact in the o...more
What do you look for when promoting a Product Marketer from individual contributor to people manager?
For any promotion, I look for the person to already be performing at the next level, and have an interest in doing so. Not everyone wants to be a people manager. That said, if they do and they are already managing contractors, agencies, and other people are working with them from other department...more
I'm a senior PMM and the first marketing hire at a product-led-growth B2B startup. Do you have any advice on building out the marketing team as the company grows?
It makes sense that the first marketing hire on a product-led organization is the Product Marketing lead :). I would say put your strategy together and depending on the priorities you will see what kind of marketing hires you need, vs perhaps going with external agencies for some marketing activi...more
Make sure you have periodic meetings scheduled with each separate and some times with both together. As PMM, we bring the "voice of the customer" and the "Voice of the market" from the outside in, and we provide the messaging and positioning for the go-to-market strategy for the "inside out", so ...more
This is an iterative process, and always better to over-communicate than under-communicate, so we can get everyone's feedback and input and people feel they have been heard and their input taken into consideration. Even if you do not end up going in a certain way, be able to explain why not and w...more
How can I effectively answer "tell me a time when you launched a new product/feature" if you are new to PMM and have never actually done that?
Have you help others launched products or features and you can talk about what exactly you did in that process? Or have you launched any type of campaign, event, etc where you can showcase the skills that are transferable to a product launch that you can talk about? A lot of the skills needed to ...more
Prove Product Marketing Leaders
Head of Product Marketing