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Insights from the Quizlet Product Marketing Team

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Caroline Walthall
Director of Product Marketing
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Video: Adventures in Messaging S02E06: With Caroline Walthall, Head of Product Marketing at Quizlet
Caroline Walthall
Director of Product Marketing
Some of our success is up to us, and there are also conditions for success that are out of our control. You can learn to recognize when those conditions are and aren't present to advocate for what you need to increase your chances of having an awesome launch. I'll try to speak briefly to both. ...more
Caroline Walthall
Director of Product Marketing
It depends on your product and business model. Since Quizlet is a freemium model that offers a ton of value to more than 50 million students each month, we focus a lot on the onsite placements that capture active user attention. Pop up modals and banners can be really useful to get your messag...more
Caroline Walthall
Director of Product Marketing
I'd love to ask folks the same question! We haven't had a lot of luck with solutions that cater specifically to PMs or PMMs. Our product and eng teams use Jira most and marketing dabbles in it, but I think the most valuable tool is the one that holds us together (especially with a completely dece...more
Caroline Walthall
Director of Product Marketing
Build from what you know If you’re doing this to prepare for a launch, I’d consider whether this new feature or product is for a similar audience that you already target. If are marketing to a large portion of your existing customers, you may already have some journey insights. It helps to plot ...more
Caroline Walthall
Director of Product Marketing
There was a similar question below, so I encourage you to check that out, but otherwise here’s a list of other thoughts that come to mind: * For initial launch campaigns I always try to consider what can be repurposed and reskinned post-launch for use in lifecycle campaigns, ad campaigns, ...more
Caroline Walthall
Director of Product Marketing
I think it really depends on the scope and scale of launch and your launch cadence. It’s important to strategize with company leaders and your head of PR to agree on an ideal product launch cadence in a given year so that PR has enough substance to work with (and enough notice to plan for it). Fo...more
Caroline Walthall
Director of Product Marketing
Beyond the 5 “don’t”s I listed in another question, here are two others: * Not having tight enough clarity and communication about what the launch stages look like for all stakeholders. Sometimes it’s fine to have a more decoupled feature/product release and marketing launch, but oftentim...more
Caroline Walthall
Director of Product Marketing
If your industry thrives on frequent technology updates, quarterly can make sense, or potentially even more frequently than that. It really comes down to how you balance out your marketing and product calendars. What events or “moments” has your company established that serve as anchors your loya...more
Quizlet Product Marketing Leaders
Caroline Walthall
Caroline Walthall
Director of Product Marketing