Quizlet
Insights from the Quizlet Product Marketing Team
Caroline Walthall
Director of Product Marketing
A Deep Dive on PMM Market Insights with Quizlet’s Director of Product Marketing, Caroline Walthall
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A deep dive on the insights that went into influencing product teams ahead of
their recent launch, explanations. Quizlet aims to shape the future of learning
and is the most popular studying tool in the US. Tune in to hear the role of
market insights and research as they were approaching one of t...more
Video: Adventures in Messaging S02E06: With Caroline Walthall, Head of Product Marketing at Quizlet
Director of Product Marketing
Some of our success is up to us, and there are also conditions for success that
are out of our control. You can learn to recognize when those conditions are and
aren't present to advocate for what you need to increase your chances of having
an awesome launch. I'll try to speak briefly to both.
...more
Director of Product Marketing
It depends on your product and business model. Since Quizlet is a freemium model
that offers a ton of value to more than 50 million students each month, we focus
a lot on the onsite placements that capture active user attention.
Pop up modals and banners can be really useful to get your messag...more
Director of Product Marketing
I'd love to ask folks the same question! We haven't had a lot of luck with
solutions that cater specifically to PMs or PMMs. Our product and eng teams use
Jira most and marketing dabbles in it, but I think the most valuable tool is the
one that holds us together (especially with a completely dece...more
Director of Product Marketing
Build from what you know
If you’re doing this to prepare for a launch, I’d consider whether this new
feature or product is for a similar audience that you already target. If are
marketing to a large portion of your existing customers, you may already have
some journey insights. It helps to plot ...more
Director of Product Marketing
There was a similar question below, so I encourage you to check that out, but
otherwise here’s a list of other thoughts that come to mind:
* For initial launch campaigns I always try to consider what can be repurposed
and reskinned post-launch for use in lifecycle campaigns, ad campaigns, ...more
Director of Product Marketing
I think it really depends on the scope and scale of launch and your launch
cadence. It’s important to strategize with company leaders and your head of PR
to agree on an ideal product launch cadence in a given year so that PR has
enough substance to work with (and enough notice to plan for it). Fo...more
Director of Product Marketing
Beyond the 5 “don’t”s I listed in another question, here are two others:
* Not having tight enough clarity and communication about what the launch
stages look like for all stakeholders. Sometimes it’s fine to have a more
decoupled feature/product release and marketing launch, but oftentim...more
Director of Product Marketing
If your industry thrives on frequent technology updates, quarterly can make
sense, or potentially even more frequently than that. It really comes down to
how you balance out your marketing and product calendars. What events or
“moments” has your company established that serve as anchors your loya...more
Quizlet Product Marketing Leaders
Caroline Walthall
Director of Product Marketing