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Website: retool.com
Employees: 23
Headquarters: San Francisco, CA
Founded: 2017
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Retool is the fast way to build internal tools. Drag-and-drop our building blocks and connect them to your databases and APIs to build your own tools, instantly. Connects with Postgres, REST APIs, GraphQL, Firebase, Google Sheets, and more. Built by d...
Insights from the Retool Product Marketing Team
Kevin Garcia
Kevin Garcia
Head of Product Marketing, RetoolMay 3
First of all, you're not alone! I've definitely fumbled my way through several interviews. Rather than offering really general advice, I'd like to get specific. When I think about interviews, I think of two ways you can impress a hiring manager: 1. Substance - You show that you're qualified for the role and would add value to the team/business 2. Style - You show that you're a great communicator and are someone that the team wants to work with I think there is A LOT of high-level advice for both that exists on the internet, so I'm going to focus on tactical things that you can d...
Kevin Garcia
Kevin Garcia
Head of Product Marketing, RetoolMay 2
Congrats on the MBA! There are two types of internships: the internship you apply for and the internship you create. For well-known PMM internships, you apply for an existing role. There is often a lot more demand (applicants) than supply (internships available) so honestly your best bet to stand out is to build relationships at the company and prepare a compelling application that shows you are a self-motivated, high potential individual. But you might also consider creating your own internship. It takes work, but you can convince a company to build an internship around you. I should...
Kevin Garcia
Kevin Garcia
Head of Product Marketing, RetoolMay 2
I've mentioned this framework in other answers, but I believe that great product marketers are great researchers, storytellers, and project managers. A standout product marketing portfolio would include work that helps you cover these critical bases. I've added below some examples of things that could help you stand out in each area. Research: * A summary of a research project you ran and how the insights were used * An example of a research question + interview questions you used in customer calls * An overview of a beta process you helped run, how many customers you talked ...
Kevin Garcia
Kevin Garcia
Head of Product Marketing, RetoolMay 2
This will depend heavily on the kind of product you are interviewing to market. The more technical the product, the more "technical" questions you might get. Even so, you should be 100% prepared to: * Talk about what their product does (use cases) * Talk about who their product is for (audience) * Understand that context their product lives in (market + technical specs) You should know these things regardless of whether they're being asked in an interview. These are all important to know before signing up as their new PMM. At Retool, our product helps developers to build business...
Kevin Garcia
Kevin Garcia
Head of Product Marketing, RetoolMay 2
There are a lot of ways to measure sales enablement: lead-to-conversion rates, win-rates, sales rep NPS, etc. HubSpot does a great overview of popular options in this post.  In my experience, there is no one-size-fits all and getting to the "right" answer requires a deep understanding about how marketing and sales contribute to your business. In the end, it's all about alignment (with sales) and impact (for the business). If you're starting from scratch (e.g. new business unit, early-stage startup), I recommend working with your head of sales to define success. In the short-term, it m...
Kevin Garcia
Kevin Garcia
Head of Product Marketing, RetoolMay 2
One way that I like to prepare for an interview is to go in with the mindset that you are an investor (which you are, with your time!). As an investor, you want to learn everything you can about the company: 1. Who are they? (homepage, fundraise announcements, careers page descriptions) 2. What do they do? (docs, G2, TrustRadius, Twitter, support forums, YouTube videos) 3. Who are they solving for? (main nav website, titles on G2/TrustRadius, blog posts) 4. How big/interesting is that market? (industry sites, Twitter, influencers, analyst reports) Why all the preparation? ...
Kevin Garcia
Kevin Garcia
Head of Product Marketing, RetoolMay 1
In my mind, the best performing product marketers exhibit three must-have skills: 1. Research 2. Storytelling 3. Project management To expand on each: 1. The instinct and ability to research, talk to customers, and analyze data to find new insights 2. The ability to combine insights + product features into stories that resonate with your audience 3. The drive and cross-functional skills to work across any internal scenario to drive external results In my experience, folks with (1) and (2) but not (3) tend to be really thoughtful and analytical, but have a harder time c...
Kevin Garcia
Kevin Garcia
Head of Product Marketing, RetoolMay 1
I love asking behavioral questions! As a hiring manager, I gain a lot of perspective about the candidate. As a candidate, you get the chance to stand out by storytelling—one of the most important skills a PMM can master. Two behavioral questions I would ask director-level candidates are: 1. Tell me about a time where your messaging did not work. What went wrong and what did you do about? 2. Tell me about a time a cross-functional partner gave you constructive feedback. What led to the feedback and what happened next? In both cases, I am looking for a willingness to iterate. A...
sharebird
Kevin Garcia
Head of Product Marketing at Retool
sharebird
Video: Adventures in Messaging: S02E03 with Kevin Garcia, Head of Product Marketing at Retool
Retool Product Marketing Leaders
Kevin Garcia
Kevin Garcia
Head of Product Marketing
Krithika Muthukumar
Krithika Muthukumar
Head of Marketing