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Insights from the Salesforce Product Marketing Team

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Jodi Innerfield
Director, Product Marketing
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing
I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: * Typos/grammatical errors on resumes - Attention to detail is a core skill for a PMM, so it is a big turn-off...more
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing
For more senior roles, I'd ask more about their decision-making skills around the team and PMM. For example: * Tell me about a time when your product launch budget was cut by half. What did you prioritize and why? * You have 2 great team members both looking to grow their careers and you ca...more
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing
This is a fun challenge! Because most junior candidates are extremely eager to learn and super coachable. I'd ask: * Does the candidate have excitement around the product? Or do they believe in the vision? Ask them how they connect to the product or company? For example: when I hired juni...more
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing
I love when candidates go above and beyond! I always do when I interview for my next role. A 30-60-90 is extremely helpful for the hiring manager to know how you prioritize and candidly, will also help you decide if the role is the right one for you. I'd almost always have a deck with my 30-60-90...more
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing
I don't care about the candidate's background when interviewing for my team. I've hired folks from engineering, solution engineering, sales, and customer success teams and they've become successful PMMs. That being said, most of them have this in common:  * Can-do and flexible attitude - Ready ...more
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing
I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: * Typos/grammatical errors - Attention to detail is a core skill for a PMM, so it is a big turn-off for me if ...more
Harish Peri
Harish Peri
Head of Product Marketing - Security, Integrations, Mobile
Success is only as good as the definition of success. So in the early days of the launch you need to have a aligned defintion of what the launch goal is. Market share, awareness, competitive takeouts, upsell/cross-sell. Define it very clearly and define what the metric is for success. Also define...more
Harish Peri
Harish Peri
Head of Product Marketing - Security, Integrations, Mobile
1. I always come back to the fact that each segment in your GTM plan needs its own launch approach. This is why there's no one-size fits all 2. E.g. if you have a target segment of self-serve customers, the best launch tactics would involve in-product marketing, guided help, short video...more
Harish Peri
Harish Peri
Head of Product Marketing - Security, Integrations, Mobile
It comes down again to segmentation, target and positioning. How critical is the new release/features to your target segment? Alternatively, it might seem like a small feature but can unlock a new market. Depending on the answer to these, you need to decide how big a deal you want to make of it. ...more
Salesforce Product Marketing Leaders
Al Dea
Al Dea
Senior Manager, Product Marketing
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing
Srini Nirmalgandhi
Srini Nirmalgandhi
Director Product Marketing
Jodi Innerfield
Jodi Innerfield
Director, Product Marketing
Harish Peri
Harish Peri
Head of Product Marketing - Security, Integrations, Mobile