Sentry

Sentry

Insights from the Sentry Product Marketing Team

Upcoming Ask Me Anything Sessions
Rahul Chhabria
Director of Product Marketing
Here's my process, I * Conduct customer and prospect research (exec team will be more likely to be bought in with data - especially from your key personas and customers)  * Consolidate findings and prepare a messaging brief using the framework we landed on.   * Present those findings to...more
Rahul Chhabria
Director of Product Marketing
* Partner with digital marketing to understand the source that drove the user to your property, the actions they took before converting, and the page they converted on (or where they dropped off). * Map out the customer journey from when landing on the website to sign up to active/conv...more
Rahul Chhabria
Director of Product Marketing
This is pretty common. In my previous life as a PM and now as a PMM, I don’t try to manage the product team and the schedule. I try to get ahead of these challenges by announcing new capabilities while they’re in development and positioning it as “coming soon”, then continuing the drumbeat all th...more
Rahul Chhabria
Director of Product Marketing
It’s all about making sure the PMM and PM team have shared goals. And in the event an interesting opportunity arises, you can build a business case that supports accelerating achieving your shared goals. In my case, PM and PMM are aligned on revenue and adoption goals. For example, when I first ...more
Rahul Chhabria
Director of Product Marketing
I try to think of our role as Contextual Educators. We’re responsible for providing the best first impression through content and being able to communicate the value of our product well enough to encourage someone to sign up or start a trial. That means testing messaging at scale across multiple ...more
Elain Szu
VP Marketing
Great question. I'd say the core of this problem is that Marketing has to play a role over the short, medium, and long term. And often time, brand marketing efforts require persistent campaigns over a longer period of time, so the key is to establish a baseline and come up with a few metrics to s...more
Elain Szu
VP Marketing
You've hit upon one of the reasons why marketing in tech is a neverending challenge (and the fun part IMO). I think the best marketers have both strong analytical skills and grasp how to build long-lasting brands based on an emotional connection with their customer. If your goal is to one day lea...more
Elain Szu
VP Marketing
Your brand story is often rooted in how your company's core mission solves a critical customer problem. So in order to tell a unique and compelling narrative, you want to look at the company's core product DNA, tell an excellent story about how that landscape for that problem has evolved and cont...more
Elain Szu
VP Marketing
This is one of my favorite challenges when you're developing brand positioning and you can apply to a singular product area, as well. You can't prevent them from copying messaging -- but you can establish that you are the only credible player to deliver that positioning. Credibility comes from al...more
Alexandra Sasha Blumenfeld
Product Marketing Lead, Enterprise
It depends on what the campaign or asset is. As a platform, we try to be as tool agnostic as possible. That said, there are certain times where adding a partner adds value/context to the narrative or campaign.  Things to consider:  * Can the partner provide subject-matter expertise and enhance...more
Sentry Product Marketing Leaders
Elain Szu
Elain Szu
VP Marketing
Rahul Chhabria
Rahul Chhabria
Director of Product Marketing
Alexandra Sasha Blumenfeld
Alexandra Sasha Blumenfeld
Product Marketing Lead, Enterprise