Sprout Social

Sprout Social

Insights from the Sprout Social Team

Carolina Leon
Manager, Product Marketing
It's best practice to create CABs with one specific business focus – and that focus could very much be to help inform your product strategy. The weight that member feedback carries depends on the makeup of your board. If you have diverse representation across all segments, use cases for your prod...more
Peter Mertens
Manager, Sales Readiness
In addition to the ones that Jeffrey included, I'd add that I pretty much live in Salesforce. This gives me the most insight into who are our customers and prospects are, what industry they come from and what is important to them. It also helps me understand what kind of conversations our sales t...more
Kimberly Blight
Product Operations
I have definitely struggled with this. Often times, I can't seem to shake the thought that I'm the only woman in the room. I have found the best thing for me has been to find my allies in the room. Open up to one or two people on your team and explain to them you want them to help advocate for yo...more
Peter Mertens
Manager, Sales Readiness
I'd echo what Stephen said at the end there. Often times, I'll find that we have created a fantastic piece of content, only to realize that nobody on sales has used it becuase they don't know where to find it or at what stage in the sales cycle it is appropriate to use. Therefore, I spend a lot t...more
Kimberly Blight
Product Operations
Intercom! There is always a bigger story told within the release comms. Continually impressed by them. Emails are always succinct and guides complement them, helping you get the most out of their product.  Trello has also done a great job announcing multiple features tied to a bigger them insi...more
Sprout Social Product Marketing Leaders
Kimberly Blight
Kimberly Blight
Product Operations
Peter Mertens
Peter Mertens
Manager, Sales Readiness
Carolina Leon
Carolina Leon
Manager, Product Marketing