Product Marketing
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Stripe

Stripe

Top Team Awards
Winter 2020
Team Questions
What does the interview process look like for product marketing roles?
What does your org structure & size of the product marketing team look like?
What does success look like for product marketing at Stripe, and how do you measure it?
Robin Pam
Product Marketing Lead at Stripe
December 9, 2020
Krithika Muthukumar
Marketing Team Lead at Stripe
December 8, 2020
Krithika Muthukumar
Marketing Team Lead at Stripe
October 7, 2020
Product MarketingFollow Robin
What are some ways product marketing can prove their value to product management?
Product Marketing Lead at Stripe
Become an expert in a data set that's close to revenue. Knowing as much as you can about how market interest turns into revenue (i.e. your entire marketing & sales funnel) is the easiest way to make yourself indispensible to both product and company strategy.  When you know more than anyone el...more
Sales EnablementProduct MarketingFollow Robin
How do you balance feature updates that dev wants to get pushed out vs. trying to hold their launch due needing to do sales training?
Product Marketing Lead at Stripe
In enterprise software, you can usually let the product and engineering team push new features when they are ready, as long as sales training is coming soon. Adoption of new features tends to be slower in enterprise software, particularly if using those new features depends on getting through a s...more
Product MarketingFollow Robin
Our product team has a difficult time sticking to timelines. This makes launches pretty difficult to manage without creating large lapses in communication. Any strategies to manage this?
Product Marketing Lead at Stripe
Your product team is not unique! I've never heard of a product team that sticks to deadlines exactly. The best lesson I've learned on how to mitigate this in enterprise software is that you can launch a product many times.  There are different ways to do this: pre-announce at your conference w...more
Product MarketingFollow Robin
As a product marketer, how do you ensure that your customer research & insights are relevant and actually actionable/useful for product teams as they develop the product roadmap?
Product Marketing Lead at Stripe
* Be objective: Use customers' exact words and quotes as much as possible. Be the notetaker, the objective observer, and people will start to trust your observations. * Be concise: Once you've listened, sat in on meetings, taken good notes, get good at synthesizing them into short summ...more
Product MarketingFollow Robin
How do you deliver sales feedback to the product team to inform the current roadmap and make changes?
Product Marketing Lead at Stripe
We have a few processes for this at Optimizely. First, the sales team provides feedback directly, primarily through our sales engineering team who document feature requests and gaps in sales cycles within a Salesforce workflow that connects to Jira tickets. PMM isn’t too involved in this (we don’...more
Product MarketingFollow Robin
Have you found a good framework to communicate your product roadmap to customers? We're trying to strike a balance of communicating high priority initiatives without getting caught up in exactly timelines
Product Marketing Lead at Stripe
Our amazing product team maintains a public facing product roadmap. And by “public facing”, we mean a slide deck that is presented to customers and prospects only in 1:1 meetings by a salesperson or customer success manager. It gets a major overhaul once a year, and small updates 1-3x/quarter bas...more
Product MarketingFollow Robin
What advice do you have for dealing with other departments 'taking' major projects and core product marketing responsibilities for themselves simply because they have resources and product marketing has a weak stance in the company, without supportive leadership and has only one or two PMMs (who are therefore barely staying on top of product launches)?
Product Marketing Lead at Stripe
Focus on what your team can deliver on with your current staffing, and be very clear about what’s not possible to cover. It may be doing your team a favor to have these other teams taking some responsibility, since it frees you to focus. Now the challenge is to define the areas you want to have a...more