Stripe

Stripe Overview
Website: stripe.com
Employees: 2240
Headquarters: San Francisco, CA
Founded: 2011
About
Stripe is an American technology company based in San Francisco, California.
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Top Team Awards 2022
Insights from the Stripe Product Marketing Team
Scott Ivell
Scott Ivell
International Product Marketing, StripeSeptember 7
It does depend somewhat on where you are in your growth and how broad your portfolio is, but i think along 3 'north star' metric dimensions: * Business KPI, that PMM indirectly influence: SQLs, Win Rate - ideally PMM tracks the trend over time rather than the absolute to seperate the signal from the noise * Activity KPI: are we shipping what we committed to ship, and are we doing it on time, with quality * Leverage KPI: is what PMM produce being used. I try to move beyond content downloads or views and push for utilisation e.g. are our enablement assets connected to oppty...
sharebird
Robin Pam
Product Marketing Lead at Stripe
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Krithika Muthukumar
Head of Marketing at Retool
Robin Pam
Robin Pam
Product Marketing Lead, StripeFebruary 25
Become an expert in a data set that's close to revenue. Knowing as much as you can about how market interest turns into revenue (i.e. your entire marketing & sales funnel) is the easiest way to make yourself indispensible to both product and company strategy.  When you know more than anyone else in the company about how leads turn into pipeline turn into closed business for your product line or area of ownership, product will start to seek you out for your insights.  Also, be a good editor. They will inevitably write a blog post or PRD or some kind of document that requires some criti...
Robin Pam
Robin Pam
Product Marketing Lead, StripeFebruary 25
In enterprise software, you can usually let the product and engineering team push new features when they are ready, as long as sales training is coming soon. Adoption of new features tends to be slower in enterprise software, particularly if using those new features depends on getting through a sales cycle. So, this is another area where it's ok to let go of a little control, and focus on the things you can control as a product marketer.  The other thing to note here is that feature flags (something we offer for free here at Optimizely :) can help you by letting developers deploy new fea...
Robin Pam
Robin Pam
Product Marketing Lead, StripeFebruary 25
Your product team is not unique! I've never heard of a product team that sticks to deadlines exactly. The best lesson I've learned on how to mitigate this in enterprise software is that you can launch a product many times.  There are different ways to do this: pre-announce at your conference with a preview/waiting list, beta launch, general availability launch, internal re-launch with your sales team with new training and collateral, momentum launch with PR on usage and metrics...it goes on. If you're in a communication lapse because it's been awhile since a new product was launched, ...
Robin Pam
Robin Pam
Product Marketing Lead, StripeFebruary 25
* Be objective: Use customers' exact words and quotes as much as possible. Be the notetaker, the objective observer, and people will start to trust your observations. * Be concise: Once you've listened, sat in on meetings, taken good notes, get good at synthesizing them into short summaries. Most people don't read long emails or sit through long meetings, so it's important to be brief. I got into product marketing with a liberal arts background, and synthesizing customer research and insights is a great way to put your writing skills to work. * Be consistent: The mos...
Robin Pam
Robin Pam
Product Marketing Lead, StripeFebruary 25
We have a few processes for this at Optimizely. First, the sales team provides feedback directly, primarily through our sales engineering team who document feature requests and gaps in sales cycles within a Salesforce workflow that connects to Jira tickets. PMM isn’t too involved in this (we don’t have to be involved in everything! Hard lesson to learn). Second, win/loss analysis is a powerful tool, whether you conduct it at a point in time, on a regular basis, with your reps internally or with your closed won/lost prospects. When you can connect feature gaps or priorities to actual reve...
Robin Pam
Robin Pam
Product Marketing Lead, StripeFebruary 25
Our amazing product team maintains a public facing product roadmap. And by “public facing”, we mean a slide deck that is presented to customers and prospects only in 1:1 meetings by a salesperson or customer success manager. It gets a major overhaul once a year, and small updates 1-3x/quarter based on new information. The key is to set the expectation that priorities will likely change more than 3 months out, and stay relatively high level in the categories. They currently present the roadmap in terms of: * Under consideration: Backlog items that may or may not happen, but will be u...
Robin Pam
Robin Pam
Product Marketing Lead, StripeFebruary 25
Focus on what your team can deliver on with your current staffing, and be very clear about what’s not possible to cover. It may be doing your team a favor to have these other teams taking some responsibility, since it frees you to focus. Now the challenge is to define the areas you want to have an impact, so that you can ultimately make the case for stronger leadership and more resources. To make that case, you need to drive results, and show the strategic importance of product marketing to generating revenue. You’ll be more successful if you can do a few things really well instead of tr...
Stripe Product Marketing Leaders
Scott Ivell
Scott Ivell
International Product Marketing
Robin Pam
Robin Pam
Product Marketing Lead
Tanya Khakbaz
Tanya Khakbaz
Head of Product Marketing