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Trusted Health

Insights from the Trusted Health Product Marketing Team

Alex Gammelgard
Product Marketing
Any KPI, no matter how small, can be important if it’s tied to organizational performance. That said, my biggest pet peeve is when PMMs attempt to show the value of their team with KPIs that aren’t actually tied to anything outcome-based.  A common one that comes to mind is setting goals for “...more
Alex Gammelgard
Product Marketing
A cornerstone of my PMM strategy, and how I set/socialize PMM KPIs is something I call the “state of the customer report.” This is done quarterly, and is a look at the market based off of win/loss interviews, revenue and churn data, competitors, and other insights relevant to company performance....more
Alex Gammelgard
Product Marketing
Whenever I’m reporting on PMM results, I include a slide called “PMM across the funnel.” This allows me to showcase how specific PMM programs impact the effectiveness of the entire team. For example, a lot of competitive projects/sales enablement efforts have nothing to do with pipeline generatio...more
Alex Gammelgard
Product Marketing
THE SHORT ANSWER TO YOUR QUESTION IS THAT I AGREE WITH YOUR APPROACH -- LADDERING THE TEAM UP TO A LARGER NORTH STAR METRIC AGAINST WHICH ALL ACTIVITIES CAN BE TIED IS A GREAT SOLUTION. I THINK A SIMPLE RULE OF THUMB IS, IF YOU’RE WORKING ON AN INDIVIDUAL PROJECT THAT ISN’T TIED TO A COMPANY OUTC...more
Alex Gammelgard
Product Marketing
PMM can be one of the most impactful orgs in the company - we have a unique view into the market, the competition, and engage daily with product, CS, and the entire GTM team. We also often have a seat with Finance, given our responsibilities in pricing and packaging. That’s why it always surprise...more
Alex Gammelgard
Product Marketing
In any SaaS business, “adoption” is a company-wide priority. If customers aren’t happy and using the product, you’re just putting your sales/marketing investments into a leaky bucket. So it makes sense that Marketing -- and PMM specifically -- would monitor adoption closely, and even set KPIs in ...more
sharebird
Alex Gammelgard
Product Marketing
Trusted Health Product Marketing Leaders
Alex Gammelgard
Alex Gammelgard
Product Marketing