Twilio

Twilio

Insights from the Twilio Product Marketing Team

Upcoming Ask Me Anything Sessions
Diana Smith
Diana Smith
Director of Brand and Product Marketing, Twilio.org, Twilio
Twilio
Lindsey Weinig
Sr. Group Manager, Product Marketing
We tend to take a pretty standardized approach for leading launches with my team. First we do a kickoff meeting with key stakeholders/deliverable owners across sales and marketing where we cover the target persona, problem and positioning of the new launch (shared early as a pre-read too) includi...more
Lindsey Weinig
Sr. Group Manager, Product Marketing
I recommend making the effort and taking time to connect with the people behind the roles. Working so closely with people, but in an all-remote environment can be really challenging. I do this by asking about their weekends/vacations, remembering their family/pets/hobbies and asking about them. I...more
Lindsey Weinig
Sr. Group Manager, Product Marketing
Whenever possible I try to have a customer-first, data-driven approach. We've used A/B testing, customer research, or referencing market standards to hash out disagreements in the past. If those aren't an option, but the decision is crucial to the success of the project, I recommend forming a RAP...more
Lindsey Weinig
Sr. Group Manager, Product Marketing
In my experience, preferences need to be considered here. I personally have found success by adopting a variety of strategies across communication channels and with varied cadence in order to cater to others' varied preferences.  First, we do a lot of writing; sharing plans, strategies, and ag...more
Lindsey Weinig
Sr. Group Manager, Product Marketing
Each role, level, and business requires a some nuance for product marketing hiring, but I generally focus on a few key characteristics. First, successful PMMs need to be able to prioritize in complex environments. Through ambiguity, constant change, and conflicting stakeholder pressures, effectiv...more
Lindsey Weinig
Sr. Group Manager, Product Marketing
Marketing your accomplishments is critical! It is epecially important to align leadership expectations with reality since product marketing roles and responsiblities can vary greatly from business to business or even across products/BUs.  My team and I address this in a few ways. First, we sha...more
Ajit Ghuman
Director of Pricing and Packaging, Twilio Flex
It's become a trend today to publish pricing pages, 75% of companies do. But this is by no means a virtue. The following is an excerpt from my book, Price To Scale. "When you have a large market with a high degree of homogeneity, it is feasible to emulate other SaaS companies and publish the co...more
Ajit Ghuman
Director of Pricing and Packaging, Twilio Flex
In my experience, most Sales teams think the pricing is too high, and often they have the data to back it up with win/loss calls suggesting price as the reason a customer did not buy a solution. But sometimes these may be customers that fall outside your ICP. At other times, they may just need mo...more
Ajit Ghuman
Director of Pricing and Packaging, Twilio Flex
I've heard of both names on your list and have interviewed Joshua Bloom at Simon Kucher for my book. I like Simon Kucher's approach and I do think you will be able to learn alongside.  At this link you'll find SKP's take on consulting and whether its a good fit.  Additionally, in this blog , I'...more
Ajit Ghuman
Director of Pricing and Packaging, Twilio Flex
Pricing strategy will be closely tied to either a major product change, new market entry, onboarding a brand new sales team or persistent issues identified in deal win/loss analysis.  This is like any other major company strategy change. PMM can lead the discussion if they are involved in bringu...more
Twilio Product Marketing Leaders
Diana Smith
Diana Smith
Director of Brand and Product Marketing, Twilio.org
Vanessa Thompson
Vanessa Thompson
Senior Director, Product Marketing
Pallavi Vanacharla
Pallavi Vanacharla
Head of Marketing, IoT
Ajit Ghuman
Ajit Ghuman
Director of Pricing and Packaging, Twilio Flex
Lindsey Weinig
Lindsey Weinig
Sr. Group Manager, Product Marketing
Katie Cubillas
Katie Cubillas
Sr. Dir, Product - Carrier Relations