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Insights from the Uber Product Management Team

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Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders
The roadmap process is no different from any other product manager. They work closely with marketing, engineering, design, and data science to create the roadmap. There are sprints & prioritization processes for all features. They are focused on continuous experimentation and learning - which is ...more
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders
This depends on the stage of the product. If the product has a solid product-market fit, the KPIs would be around User growth, Engagement, Retention & Revenue. Its always a best practice to have shared KPIs across both roles.  With respect to responsibilities - a core product manager will contin...more
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders
During the initial stages of the product (launch/product-market fit), the product manager is responsible for Growth. If you broadly think about the different product stages - as MVP, then Product-market fit and then scale. I would recommend adding a Growth product manager when you are ready to sc...more
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders
This is a tricky question. Lots of program managers struggle with prioritization and impact analysis. They also struggle to get alignment on the prioritization across among the stakeholders. Some of the best program managers are good at understanding customer cohorts, their behavior on the applic...more
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders
Let me answer this more broadly. For any organization, it's important to have alignment across the different functions, including Product Management, Operations, Design, Engineering, and Data Science. You wanted to have a small leadership team that works very closely with shared KPI's and goals. ...more
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders
Good at data and insights Ability to identify growth opportunities Ability to quickly test hypothesis Ability to hack through and come up with exciting ideas (big & small) Relentless focus on execution & results Good at product design and User experience Strong team player as this is a heav...more
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders
Product led growth is evolving as a new principle within many organizations. The concept is to build an amazing user experience that does all the growth. You are not considering user experience and design after building the functionality. It is a key requirement to ship the experience rather than...more
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders
Marketing and growth product managers work closely in a collaborative and well-functioning organization. Marketing focuses more on the Go-to-market activities, campaign management, customer journey, acquisition campaigns, etc.  Their key metrics are revenue and cost of customer acquisition. The ...more
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders
Growth product teams are primarily responsible for incremental revenue in consumer applications. They are also accountable for internal metrics that directly correlate to revenue. Examples would be engagement metrics on a page, conversion metrics, user acquisition, retention metrics etc. It's har...more
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders
A traditional product manager is responsible for a specific set of features and functionalities in an application. They focus on building the functionality with great UX. A Growth Product manager looks more end-to-end and identifies opportunities to deliver incremental growth. Let's take an eComm...more
Uber Product Management Leaders
Sreenath Kizhakkedath
Sreenath Kizhakkedath
Uber Head of Growth Programs, Riders