Wealthsimple

Wealthsimple

Insights from the Wealthsimple Product Marketing Team

Shezana Manji
Director of Product Marketing
I believe most organizations product marketers are leverage as either Inbound PMMs or Outbound PMMs.  Inbound PMMs are focused on insights that feed the product roadmap; pricing and packaging, and product positioning that feeds into the marketing strategy.  Outbound PMMs are focused on go-to-ma...more
Shezana Manji
Director of Product Marketing
A wise mentor once told me, there is a very big difference between being respected and being liked. You don't need your PM to like you, you need them to respect you.  With that being said, remember that as a PMM you're a strategic partner to the product management team. PMs are ultimately respon...more
Shezana Manji
Director of Product Marketing
If your'e missing the mark, take a step back. Make sure you have a clear understanding of the business challenge you're trying to solve (why do we need this research, what decisions will it help drive). I will share a tangable example of how we approached "how does our tech stack up" At a previ...more
Shezana Manji
Director of Product Marketing
Working from a place of positive intent, some R&D teams may not realize that launch activities are as much work at building a new product/feature. They don't see all the planing and activities that go into it.  Whether or not you have program managment function: build a clear project plan for gt...more
Shezana Manji
Director of Product Marketing
As product marketers, we need customers to believe in the why (value, benefits), the how and what become proof points. This is also a critical input for the design team to create the right solution to the problem. I have never struck out by telling the PM and UX lead that I will be better at my j...more
Wealthsimple Product Marketing Leaders
Shezana Manji
Shezana Manji
Director of Product Marketing