Headquarters: Cupertino, CA
Workato, a leader in Gartner MQ, is much more than an iPaaS. It is an Intelligent Automation platform that can be used by both Business and IT. It supports 1000s of use cases across enterprise App/Data/API integrations, Workflow Automation, AI, Bots, R...
Insights from the Workato Product Marketing Team
At our start-up we have a history of deeply understanding our users' needs and can create loyalty and retention. But we find we are so careful about getting it "right" when it comes to what our product does that we lose the succint, repeatable marketing message. Do you feel that a succinct, hook-worthy statement that is 80% "right" is better than a "right" statement that is convoluted and hard to remember?