Product Marketing
Already a Sharebird user?
Continue with LinkedIn
Zapier

Zapier

Top Team Awards
Winter 2020
Team Questions
What does the interview process look like for product marketing roles?
What does your org structure & size of the product marketing team look like?
What does success look like for product marketing at Zapier, and how do you measure it?
Product MarketingFollow Gregg
How is the PMM team structured there by product line, segment, function or by objective (ie. revenue retention, product engagement, etc)?
Head of Product Marketing at Zapier
Our team is structured by audience type and discipline. We have one part of the team focused on our end users and prospects, another part of the team is focused on our partners, and a third on market research and market strategy. That said, I strongly believe it's important for PMM teams at hyper...more
Product MarketingProduct LaunchesFollow Gregg
What systems/tools do you swear by for product launches to keep all stakeholders informed and engaged?
Head of Product Marketing at Zapier
GTM kickoff meeting: It is absolutely essential to get all the right stakeholders in the same room to get on the same page around what we're doing, why, by when, and with which owners. I like to have my team run these meetings roughly three months before a given launch and use them as an opportun...more
Product MarketingFollow Gregg
What advice do you have for dealing with other departments 'taking' major projects and core product marketing responsibilities for themselves simply because they have resources and product marketing has a weak stance in the company, without supportive leadership and has only one or two PMMs (who are therefore barely staying on top of product launches)?
Head of Product Marketing at Zapier
It sounds like the first issue that needs to be resolved at your company is the amount of resourcing on the PMM team. If you're barely staying on top of product launches, you have no capacity for the major projects and responsibilities that you see going to other teams -- leadership every time wi...more
Product MarketingFollow Gregg
Diplomacy, curiosity, and empathy are three must-haves for product marketers. What other soft skills are must-haves in your experience?
Head of Product Marketing at Zapier
Communication: You simply must be a good communicator to be a stellar product marketer. So much of our discipline requires strong communication in order to provide clarity (both externally and internally) and develop and exercise influence. Strong communication to me spans written skills, present...more
Product MarketingFollow Gregg
What's your advice on improving a historically tense relationship between functions?
Head of Product Marketing at Zapier
Oh man, this is a tricky one!  It's important to start by first identifying the source of tension. Is it due to leaders of those teams (or the leaders of those leaders) not seeing eye to eye and their conflict flowing downstream? Is it due to your predecessor being a jerk? Is it due to one team ...more
Product MarketingFollow Gregg
What strategies are you using to align stakeholders around customer priorities?
Head of Product Marketing at Zapier
I think the best approach for PMM is to employ a mix of programmatic and opportunity specific approaches to aligning stakeholders around customer priorities. Programmatic approaches are best for clarifying improvement opportunities for the existing buyer and customer journeys. Tools like win/los...more
Gregg Miller
Head of Product Marketing at Zapier
June 2, 2021
Gregg Miller
Head of Product Marketing at Zapier
March 4, 2021
Product MarketingFollow Gregg
How does product marketing differ between a small and large company?
Head of Product Marketing at Zapier
Regardless of role, there's a universal tradeoff between small and large companies and it's about what kind of impact you find most motivating. Would you rather have broader impact across the business and more autonomy/flexibility in the scope of where you focus, or would have rather have a deepe...more
Product MarketingFollow Gregg
How do you think about your first 30/60/90 day goals when coming in as the Head of Product Marketing in a startup that didn't have product marketing before?
Head of Product Marketing at Zapier
30 days: Balance being an absolute sponge and learning by doing. Be a sponge by reading every doc you can get your hands on (enablement materials, case studies, team quarterly/annual plans, research studies, etc.), talking to as many prospects and customers as possible, and scheduling 1:1s with b...more