Zynga

Zynga Overview
Website: zynga.com
Employees: 1777
Headquarters: San Francisco, CA
Founded: 2007
About
Zynga Inc. /ˈzɪŋɡə/ is an American social game developer running social video game services founded in April 2007 with headquarters in San Francisco, California, United States.
Insights from the Zynga Product Management Team
Rosa Villegas
Rosa Villegas
Senior Director of Product, Central Technology, ZyngaAugust 1
I touched on this a bit in previous questions, but some common challenges are: * Perception that Product may slow the team down. Some teams are very execution-focused, which can be good, but it's easy for team members to not be able to see the forest through the trees, and potentially get into a situation where they may be doing too many things, or not being focused on the right things.  * Unclear or misalignment of goals or priorities - Product can add a lot of value but without a clear idea of the outcomes we are trying to achieve and the relative importance of variou...
Rosa Villegas
Rosa Villegas
Senior Director of Product, Central Technology, ZyngaAugust 1
Be adaptable to change - don't be afraid to try different things or change a process that is no longer working for the team. For a team that is growing quickly oftentimes process gets ignored because the team is so focused on delivering/executing that they feel process may slow them down. In some cases little to no process can be a good thing, but for a team that is scaling it can be detrimental. What I try to do is understand how they are using product management processes today and then try to understand where product can add the most impact short term and demonstrate early wins to help b...
Rosa Villegas
Rosa Villegas
Senior Director of Product, Central Technology, ZyngaAugust 1
This is a really interesting question! I think one really great way of doing this is to engage design in understanding the problem you are trying to solve, not just the solution. Oftentimes, we jump straight to execution without always understanding the full customer journey or the vision for the future. In doing this it's easy to treat design as just a step in the process rather than as a thought partner who can help inject customer empathy throughout the product lifecycle.  A few things you can do to get Design more involved upfront is in the ideation, discovery and exploration phase w...
Rosa Villegas
Rosa Villegas
Senior Director of Product, Central Technology, ZyngaAugust 1
Within Central Technology we are organized into Product verticals: Game Services, Developer Services, and Infrastructure Services. Each of these verticals are comprised of 3-6 teams that manage a suite of products. I have a Product Lead for each of the verticals, and the product leads typically manage the PMs for each of the teams. Depending on the needs of the team a PM may be fully or partly dedicated to a team (for example our Payments team has a fully dedicated PM, whereas our Cloud and Kubernetes teams share a single PM. In addition to their normal day to day team management, some PMs ...
Rosa Villegas
Rosa Villegas
Senior Director of Product, Central Technology, ZyngaAugust 1
There are a few different vectors to consider here. There is the effort/impact matrix, which is pretty good at helping identify low hanging fruit - essentially mapping out potential workstreams on a 2x2 matrix (High effort/high impact, low effort/low impact, etc). This can help cut through the noise as a good first step, but isn't the only thing you should be considering. Other lens I apply are things like: * Customer - how many customers does this serve? VIP customers? Is this a want or a need? This gets to the "impact" part of the 2x2. * Urgency/timeline - how flexible is the schedu...
Rosa Villegas
Rosa Villegas
Senior Director of Product, Central Technology, ZyngaJuly 28
It takes a solid 6 months for any new leader to make an impact on an organization. My first goal is usually to build trust and gain as much context as possible before making any big decisions or changes.    30 Days - My first objective is to listen and understand the organization, its customers, its goals and challenges. Identify key points of contact, stakeholders/customers, and colleagues. In the past I have done "listening tours" where I sit down with as many people as possible that represent voices within the organization and hear: * Their thoughts on the team and what is working/no...
Zynga Product Management Leaders
Rosa Villegas
Rosa Villegas
Senior Director of Product, Central Technology