Free ebook: Successful, Easy Mobile Email Design: How to create mobile-ready email

Mobile Email Guide For email marketers, smartphones present a puzzle. The devices are widely used to read email and consumers are increasingly willing to make purchases as a result of email marketing messages received on a phone. Yet for many marketers, the 1.2 billion smartphones used to read email last year still represent an untapped market. So why is it so hard for marketers to connect with their mobile audience?

First 3 Pages

SUCCESSFUL, EASY MOBILE EMAIL DESIGN HOW TO CREATE MOBILE-READY EMAIL brought to you by Campaigner The Mobile Puzzle For email marketers, smartphones present a puzzle. The devices are widely used to read email and consumers are increasingly willing to make purchases as a result of email marketing messages received on a phone. Yet for many marketers, the 1.2 billion smartphones used to read email last year still represent an untapped market. So why is it so hard for marketers to connect with their mobile audience? Smartphones offer a fundamentally different user experience than traditional desktop and laptop computers. Yet in spite of mobile’s ubiquity, if you take a look at a random sampling of email campaigns in your inbox, you will find the DNA of the desktop still defining many marketing messages. Even in campaigns from some of the world’s best- known brands, you’ll see lots of small text, wide message widths, tiny text links that are too close together and a host of other features that are fine for a keyboard and mouse but are a recipe for failure on a smartphone. Solving the smartphone puzzle — how to deliver engaging content that looks good on a tiny screen — represents a huge opportunity for marketers to increase their email marketing results. The purpose of this report is to educate marketers about the challenges presented by the mobile landscape and to present some practical and effective solutions for increasing mobile engagement and email marketing ROI. Don’t Entrust Your Marketing to a Phone Maker Device manufacturers and app creators have each taken their own approach translating the desktop conventions (large screens, mice and full size keyboards) to their tiny (relatively) touch-screen interfaces. Apple’s iPhone, for example, scales HTML messages down in size so that they fit within the device’s screen. Small text is automatically scaled up for readability.