Get Better Outcomes
Already a Sharebird user?
Continue with LinkedIn
Want more answers to this question? Add this question to an upcoming AMA.
Head of Marketing at Woven
Buyer Personas should be formatted to be easily digestable and convey key insights that help teams in your org operate more effectively. The ideal format can vary by situation, organization, insights communicated, and even business model. For example, demographic info about age and gender might b...more
Head Of Product Marketing at SignEasy
The best structure and format may not, in fact, be a "persona" at all. You have to ask the question: What should each internal stakeholder be using the persona to accomplish, and what does that look like? Not everyone across the organization knows what to do when handed a buyer persona profile...more
Product Marketing Lead, Square Point of Sale & Directory at Square
This is a great question. A couple of tips -  The #1 way of making sure that personas will be adopted and used as a resource across functions is to make sure you're including variables that these particular functions care about. So Finance for example, will care about something like Average Re...more
Head of Product Marketing, Advertising Cloud at Adobe
  Once you’ve interviewed and/ or surveyed your customers, prospects, and churned customers - it’s time to put the personas into a digestible format. I recommend Google slides (or PPT, if that’s your jam) and hosting them on a central resource so all teams can use them. For example, at last nigh...more