This is a bit hard without writing a novel but luckily I wrote that novel not
too long ago - check out this post.
It's pretty easy to find a good ...more
Product announcements are a growth lever, and everything the product team ships
is a marketing opportunity. But, not all opportunities should be treated
equally, especially if your product team is shipping at a high velocity (like we
do at Loom).
We use a tiering system from 1-4, 1 being the m...more
Check out the BrainKraft Product Launch Framework. It could be helpful in your
journey. A launch framework differs from a launch checklist in how prescriptive
each are. Frameworks provide structure and direction, often where there are many
unknowns that need to be identified and addressed. Checkl...more
Head of Product Marketing, Jira Work Management at Atlassian
Launch frameworks vary wildly depending on some fundamental questions:
* Is your company well-known or resource-rich?
* Are you B2C or B2B?
* Do you have a Freemium offering?
* How long do you expect the sales cycle to be?
Once you establish answers to these questions you can more effective...more