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Free ebook: The Ultimate Persona Interview Guide: A how-to guide for conducting insightful persona interviews

Learn: - What questions to ask - How to choose candidates - 7 tips for nailing the interview

Table Of Contents

Pg 6 - Structuring Your Interview Guide - Organizational Context - Propensity to Buy - Personality Attributes - Motivators & Priorities - Content Clues Pg 16 - Recruiting Candidates - Who Do I Interview? - To Incent or Not to Incent - Sample Communications Pg 22 - Conducting the Interview Pg 24 - Takeaways and Insights

First 3 Pages

The Ultimate Persona Interview  Guide how-­to guide for conducting insightful persona interviews. Questions What to ask. Interviews Do ‘em right! Candidates Who to talk to. Next Steps Now what? About Samantha These  insights  are  provided  by  Samantha  Stone,  Founder  &  Principal  Analyst  of  the  MarkeIng  Advisory  Network.  Throughout  her  career,  Samantha  has  launch...Read More