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Adobe is changing the world through digital experiences. We help our customers create, deliver and optimize content and applications.
Insights from the Adobe undefined Team
Adobe Director, Adobe Sales Academy, Jessica Holmes on Sales Enablement
July 2 @ 10:00AM PST
Adobe Senior Director of Product Management, 3D Category, Nicolas Liatti on Product Management Career Path
July 10 @ 10:00AM PST
Adobe Head of Product Marketing (APAC), Jeremy Wood on Influencing the C-Suite
August 13 @ 10:00AM PST
Adobe Sr Director of Product Marketing, Creative Cloud, Katharine Gregorio on Establishing Product Marketing
October 23 @ 10:00AM PST
Jeremy Wood
Adobe Head of Product Marketing (APAC) • April 19
I think this question depends on a lot of factors mostly which revolve around the release rate of updates to your products and services. There's a careful balance of ensuring your message is in market long enough to gain traction and to get positive recall while still being fresh/updated. If you ......Read More
1257 Views
Jeremy Wood
Adobe Head of Product Marketing (APAC) • April 19
It all leads back to business goals but also the where/why of your messaging. What I mean by that is messaging plays a key role in a multitude of assets, resources, and content. It would be unfair to ask your sales enablement messaging to 'convert' whereas you absolutely would have that expectati......Read More
1300 Views
Jeremy Wood
Adobe Head of Product Marketing (APAC) • April 19
Nothing revolutionary. Focus on your competitive differentiators so that customers fully understand why 'you and not them' This seems like it's basic advice but it's very easy to lose sight of what sets you apart. What is your USP? If a large portion of the functionality is 'table stakes' then ow......Read More
1263 Views
Jeremy Wood
Adobe Head of Product Marketing (APAC) • April 19
Incredibly important! Thats not to say it has to be quantitatively measurable..but the business needs to know if there is positive business returns on messaging work. There is a huge sliding scale as to what that can look like and thats where the difficulty often lies. From qualitative brand repo......Read More
1270 Views
Jeremy Wood
Adobe Head of Product Marketing (APAC) • April 19
What a great question! I've been a part of some of these 'category creator' products/services and your question is at the forefront of any work thats gone into shipping those products! I'm not sure there's a 100% right/wrong answer to this but in my experience it's really come down to how much br......Read More
1286 Views
Jeremy Wood
Adobe Head of Product Marketing (APAC) • April 19
Easier said then done but do a 'pinch test' when reviewing your messaging. Ask yourself if you removed your companies brand/name from the message could any other brand/name be swapped in and the message still hold true? If so, it's not very differentiated is it? However, if its unique enough then......Read More
1266 Views
Jeremy Wood
Adobe Head of Product Marketing (APAC) • April 19
This is a very common circumstance and can be conflated when a companies products bridge both audiences. Think of a consumer product that also has developer tool versions of their software. API's, open source etc. On one hand one core audience group simply wants to know 'will this product do what......Read More
1272 Views
Jeremy Wood
Adobe Head of Product Marketing (APAC) • April 19
All too often! haha Most of the time I find it best to combine quantitative data (i.e market data) with a healthy dose of qualitative data to ensure you have balance. Gut instinct and anecdotal feedback can still be valuable when it comes to inputs. Ultimately you want to test test test! It's har......Read More
1279 Views
Jeremy Wood
Adobe Head of Product Marketing (APAC) • April 19
Always put your customer hat on! Put yourself in your customer/consumers position and use that lens to pressure test the 'realness' of the messaging. Does it make sense? Is it clear? Is the value proposition clear/unique/and resonates? It's amazing how often you can get caught in your own bubble ......Read More
1255 Views
Jeremy Wood
Adobe Head of Product Marketing (APAC) • April 19
I think the general rule of thumb about any content creation still applies here. Use a structure/framework that lets you layout all the key details in a logical order. In terms of 'key details' think about the end user and the use of the asset. Who is using this asset and for what purpose? What '......Read More
1249 Views