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Albertsons Companies
Albertsons Companies Overview
Website: albertsonscompanies.com
Employees: 290000
Headquarters: Boise, ID
Founded: 1939
About
Albertsons Companies, Inc. With 2,253 stores as of the third quarter of fiscal year 2020 and 270,000 employees as of fiscal year 2019, the company is the second-largest supermarket chain in North America after Kroger.
Insights from the Albertsons Companies undefined Team
Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • September 6
It starts by establishing a common ground. This means talking to UX Design Leaders and Marketing leaders and understand how each defines their Role and Responsibilities. Then compare the two and look for areas of overlap or ambiguity that can lead to potential conflict. Present those areas to ......Read More
363 Views
Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • September 6
I don’t use a particular checklist however I always like to build a stakeholder matrix. This is a framework that allows me to keep track of all stakeholders, their role in the project, their responsibilities, and the frequency of communication I need to maintain. I start by identifying all direct......Read More
664 Views
Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • September 6
For B2B organizations, PMMs need to prioritize two types of relationships, clients, and customers. Clients are the stakeholders that will use benefit from the work PMMs develop (e.g., marketing assets, narrative, positioning). Customers are the stakeholders that will use the product PMMs are laun......Read More
269 Views
Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • September 6
Marketing has we know it, has existed since the late 1800's with the invention of the first mail product catalogue. Tiffany's Blue Book was the first mail-order catalogue in the United States that really set the standard for product-driven marketing. During this time, Marketing was both product, ......Read More
647 Views
Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • September 6
Product marketing is the process of taking the right product to the right market with the right narrative at the right time. Key stakeholders within an organization should look for product marketing to help inform them on what market segments or industry verticals the business should prioritize. ......Read More
539 Views
Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • September 6
This is a great question, at times we’re quick to talk about successes but very few share examples of failures. We all failed at some point and we probably learned the most from it. No matter how good of a leader you are, there will always be stakeholders that can be difficult to interact with or......Read More
382 Views
Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • September 6
First, invest time into learning the product. Great PMMs understand that the best marketing comes from true product knowledge. They understand the competitive landscape, the product's advantages, and weaknesses. This information is essential to establish credibility with your product team. Then, ......Read More
393 Views
Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • March 24
Product marketing is the process of taking the right product to the right market with the right narrative to the right audience and at the right time. More specifically, a product marketer is the voice of the customer, helping organizations uncover insights that can inform product and marketing p......Read More
582 Views
Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • March 24
When you're starting out your career as a PMM, it is very important to remember that your value promise is to customers and not internal stakeholders. I don't mean to say that internal alignment and buy-in isn't important but it should never take priority over serving your customers. In my early ......Read More
441 Views
Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • March 24
Successful product marketers are both right and left brained. Thus, in addition to the hard skills, they must possess soft skills to rally teams behind their ideas. There are five fundamental soft skills that product marketers must demonstrate: * Passion * Adaptability * Cross-functional lea......Read More
439 Views