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Atlassian's team collaboration software like Jira, Confluence and Trello help teams organize, discuss, and complete shared work.
Insights from the Atlassian undefined Team
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite, Claire Drumond on Influencing the Product Roadmap
July 24 @ 10:00AM PST
Atlassian Head of Product Marketing, Ben Rawnsley-Johnson on Building a Product Marketing Team
May 14 @ 10:00AM PST
Atlassian Group Product Manager, Bree Davies on Product Strategy
May 22 @ 10:00AM PST
Atlassian Director of Product Management (Confluence), Paresh Vakhariya on Product Innovation
June 6 @ 10:00AM PST
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio • April 25
The biggest key is alignment on priorities and goals. We can't run a campaign for every single feature update or asset, particularly if we have a large portfolio of products. So, we need to know which product(s) are the priority for each quarter, half, or year. And we need to know which goals ar......Read More
6 Views
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio • April 25
This varies widely by company, org structure, and maturity. When I worked for smaller start-ups, we only had 2 dedicated marketers: me (generalist) and my VP (also a generalist, but she was running sales as well!). In that case, I had to divide my time by priorities for the business. This was d......Read More
9 Views
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio • April 25
We have a dedicated ABM team, but they partner with the Product Marketing team when they need specific proof-points related to a persona, vertical, or pain-point within an account. They create personalized landing pages, host curated events like roundtables, and go on-site for larger customers......Read More
9 Views
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio • April 25
Depending on the size of the launch, we have multiple teams involved, not just Product Marketing and Demand-Gen. I'll also note that Product Marketing and Demand-Gen teams SHOULD be working closely together, all the time. Both teams should be contributing to the short- and long-term success of pr......Read More
11 Views
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio • April 25
Thanks for referencing my Playground framework! For folks who are unfamiliar, here's a short note on some key elements of the Playground: - The traditional funnel struggles to capture the full buyer's journey, since it only starts when the marketing team recognizes that someone is on a journey.......Read More
10 Views
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio • April 25
This answer differs, depending on the size and structure of the organization. However, there's some common themes, including: - Product Marketing should be the experts in the product, audiences, and messaging. They should be able to articulate WHO we should be talking to, and WHAT we should be ......Read More
16 Views
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio
Atlassian Head of Lifecycle Marketing, Portfolio, Ashley Faus on Product Launches
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Questions covered in this episode: 0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:47 What is your role like at Atlassian? 8:03 How do you actually adapt messages for the right audience using differen......more
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite • January 26
I think the most effective model here is the hub and spoke, (while remembering the wheel is the most important). * PMM is the center of the wheel, setting the strategic direction along with their product counterparts. * PMM should be aligning on business goals, developing competitive and ......Read More
1740 Views
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite • January 26
I have a new hack for this: it's called Loom. I swear I'm not trying to promote this product, but marketers gonna market ;) Seriously though, Loom has been a game changer for us to keep tight feedback loops, stakeholders informed, and identifying when there needs to be a deeper dive on an area ......Read More
1732 Views
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite • January 26
I yell at them! Just kidding. Design is a visual representation of your positioning & messaging. If there's a disagreement, I find it often comes from a different understanding of either your positioning, your audience, or how you want to show up against competitors. To solve a disagreement with......Read More
1537 Views