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Braze

Braze

Braze Overview
Website: braze.com
Employees: 1160
Headquarters: New York, NY
Founded: 2011
About
Power customer-centric interactions between consumers and brands in real-time

Insights from the Braze undefined Team

Sunny Manivannan
Sunny Manivannan
Braze Vice President & GM, Global SMB
Managing Tense Stakeholder Relationships with Sunny Manivannan, VP Product Marketing at Braze
Managing Tense Stakeholder Relationships with Sunny Manivannan, VP Product Marketing at Braze
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Connect with Sunny on Linkedin: https://www.linkedin.com/in/sunnymanivannan/ Join Sunny on Sharebird here: https://sharebird.com/profile/sunny-manivannan Questions we cover in this episode: 1. Tell me about your career path to becoming a product marketer.  2. Can you tell me about some of you......more
Sunny Manivannan
Sunny Manivannan
Braze Vice President & GM, Global SMBJune 16
I think it's crucial to work closely with other teams at the company on projects that really matter to their success. For example: PMM + Demand Gen - website redesign PMM + PM - roadmap planning, product launches, or pricing & packaging PMM + Sales - sales enablement, competitive positioning......Read More
1486 Views
Sunny Manivannan
Sunny Manivannan
Braze Vice President & GM, Global SMBJune 16
I'm in favor of what I call the 'State of the Union' report - and doing this every quarter. A 'State of the Union' report is created by a product marketer for their main revenue-generating product(s). It covers (within the quarter):  (i) the number of net-new wins for that product, the overall......Read More
1386 Views
Sunny Manivannan
Sunny Manivannan
Braze Vice President & GM, Global SMBJune 16
In full transparency, I have found it difficult to evaluate the success of a product launch in a metrics-driven way. There's too many variables at play. For example, one could use the metric of "how much of Product X did we sell in the first six months after launch?", but that can be influenced b......Read More
1585 Views
Sunny Manivannan
Sunny Manivannan
Braze Vice President & GM, Global SMBJune 16
Sales reps are busy. Sales managers are even busier. It's not easy to convince these busy folks to take an hour out of their day to sit in a classroom and listen to a lecture. And when your team is global, the odds are that this one hour comes at an inconvenient (EMEA) or impossible (APAC) time f......Read More
1259 Views
Sunny Manivannan
Sunny Manivannan
Braze Vice President & GM, Global SMBJune 16
Taking the question at face value, there are only two things you can really do: (1) Make the case to your CEO that all of these different functions picking off pieces and working in silos is not the best answer to the company, and present your plan for what it would look like if Product Market......Read More
921 Views
Sunny Manivannan
Sunny Manivannan
Braze Vice President & GM, Global SMBJune 16
Startups are unique because (virtually) every employee is also a shareholder. Which means that every internal meeting is also a shareholders' meeting. Now, unlike companies where you are a passive shareholder (Grandma bought you 10 shares of McDonald's, for example) but have no way to influence ......Read More
1304 Views
Sunny Manivannan
Sunny Manivannan
Braze Vice President & GM, Global SMBJune 16
Personally, I consider these three questions every day: 1. How can I help my company win more? 2. How can I help my company win bigger? 3. How can I help my company win forever? The first is about how PMM can help Sales increase win rate and help Marketing increase pipeline (pipeline x win ra......Read More
1638 Views
Sunny Manivannan
Sunny Manivannan
Braze Vice President & GM, Global SMBJune 16
As I wrote in another answer, the market will reward some kinds of tension, especially if there is substantive disagreement between leaders or functions on a critical topic (e.g. pricing and packaging, which I believe is the least understood topic in all of enterprise software). In these cases, l......Read More
1344 Views
Sunny Manivannan
Sunny Manivannan
Braze Vice President & GM, Global SMBJune 16
My top 3 metrics to measure sales enablement success are : 1. Reduction in ramp time for new AEs coming into the company - defined as 'how many days does an AE spend at my company before they close their first New Business deal?' 2. Quarterly rep participation rate - defined as 'what % of my r......Read More
4389 Views