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Brex
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The largest modern corporate card and spend management platform — loved by global and distributed teams, from startup to enterprise.
Insights from the Brex undefined Team
Austin Carroll
Brex Sr. Product Marketing Manager, Financial Product • February 7
My biggest piece of advice is find your niche. It could be a customer segment (i.e, Startups, Dental Offices) and/or a sub-category of an industry (i.e, Fintech Neobanks, SaaS Design). Just make sure you're interested in it. As you build your career, you'll become an expert in this niche, build c......Read More
150 Views
Austin Carroll
Brex Sr. Product Marketing Manager, Financial Product • February 7
I've done 3 major launches in the past 3 years. The most common risks to our GTM strategy that I've seen personally is: * Delayed engineering timelines - This can make it hard to lock in advertising, events and press commitments, that you wish to employ as part of your launch. It also add......Read More
167 Views
Austin Carroll
Brex Sr. Product Marketing Manager, Financial Product • February 7
This is always the hard part! However, I find it best to think of your current customers and prospective customers as different audiences. So, what channels can you reach your prospective customers? I usually look at the channel map and assign each a goal - so an in-product notification may drive......Read More
292 Views
Austin Carroll
Brex Sr. Product Marketing Manager, Financial Product • February 7
It depends on if Product does roadmap planning based on acquisition and revenue levers or if they are considering new roadmap features to minimize churn, make a better product experience, or compete against competitors. Product marketing can pull data, conduct surveys and interviews, and do compe......Read More
317 Views
Austin Carroll
Brex Sr. Product Marketing Manager, Financial Product • January 29
I have in the past, mostly due to external factors like internal readiness (help center articles, website updates, launch assets), but I don't recommend it. If you have a lot of customers using the product or feature, or perhaps even beta customers, it can lead to customer confusion if it hasn......Read More
365 Views
Austin Carroll
Brex Sr. Product Marketing Manager, Financial Product • January 29
Well, first of all, congratulations on finding Product marketing so soon! I know many of us in the profession today didn't learn about PMM until much later in our careers and were "switchers" from product or marketing or even sales. That being said, there are not a lot of right out of college PMM......Read More
221 Views
Austin Carroll
Brex Sr. Product Marketing Manager, Financial Product • January 26
These are some of my favorite interview questions. * What is your favorite product? * What interested you in this company/ space? * Walk me through [project/ launch] on your resume. What tactics did you use? What challenges did you face and how did you overcome them? I also like to gi......Read More
460 Views
Austin Carroll
Brex Sr. Product Marketing Manager, Financial Product • January 26
I don't think it's ever too early for your first PMM hire as they can help identify the product-market fit, positioning, and messaging. To make sure you have set up for success, make sure you have some people staffed (either full time or contract) where they can share work and delegate the strate......Read More
397 Views
Austin Carroll
Brex Sr. Product Marketing Manager, Financial Product • January 25
I'm always looking for PMMs that are excited to be there. It seems small, but if they have done research on the company and (even if they have never worked in the industry/space before) can point to something in their background that shows me they have a true interest, that's a standout candidate......Read More
481 Views
Austin Carroll
Brex Sr. Product Marketing Manager, Financial Product • January 25
Of course, it depends on if you're talking about Spain, Central America, or South America, as the business realities and fluency are different in each country. In Spain, I would suggest reaching out to venture-backed startups, especially those looking to expand to the US (and that align with y......Read More
315 Views