Communities

Clari

Clari Overview

Website: clari.com

Employees: 800

Headquarters: Sunnyvale, CA

Founded: 2012

About

From sales forecasting to pipeline management and revenue intelligence, Clari's Revenue Platform makes your entire revenue process more efficient and predictable.

Insights from the Clari undefined Team

What cross functional KPIs do you leverage for alignment between product marketing, product, sales and customer success?

Julien Sauvage

Clari VP, Brand, Content and Product Marketing • November 30

Great question - see my earlier answer to the "Can you share a dashboard of KPIs for a PMM organization in a startup?" question , here: https://sharebird.com/h/product-marketing/q/can-someone-share-a-dashboard-of-kpis-for-a-pmm-organization-in-a-startup?answer=WVxZUpRNP1&utm_source=questionanswer......Read More

651 Views

What's the biggest challenge you've ever faced as a product marketing leader and how did you overcome it?

Julien Sauvage

Clari VP, Brand, Content and Product Marketing • November 30

People not understanding the function. I would overcome that by overcommunicating about our function, vision, ownership areas, scope, impact (not activity!) and plan. And then * Seek 3rd party validation (analyst mentions, etc.) * Seek shoutouts from other orgs * Raise your public pro......Read More

411 Views

What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?

Julien Sauvage

Clari VP, Brand, Content and Product Marketing • November 30

Know your company's OKRs/ biggest bets and pains. Then align to that. Embark on a listening tour with Sales, CS, product, C-suite etc. And build your plan off that. The plan should contain things like: Vision, Values, Success metrics, Big Bets, where each pillar has a few programs underne......Read More

466 Views

How is your Product Marketing team structured?

Julien Sauvage

Clari VP, Brand, Content and Product Marketing • November 30

At Clari, my team has a dual mapping:

by product line
by functional area (AR, market intel etc)

Previous gigs I would align the team by function or by product line. Segment (upmarket., MM etc) can also be a good option!

398 Views

Which are the mandatory questions you should ask the company founders when you're empowered to create the Product Marketing function from zero?

Julien Sauvage

Clari VP, Brand, Content and Product Marketing • November 30

Ask them what they need, what the challenges are, what the opportunities are - and what has gotten in the way so far. Also ask about the value customers are getting from the product today, and HOW that value is communicated today.

416 Views

What is NOT in the scope of product marketing?

Julien Sauvage

Clari VP, Brand, Content and Product Marketing • November 30

Things like

❌ Downmarket deal support

❌ Enablement strategy

❌ Design

❌ Content Strategy/Blogs

❌ Technical Product Documentation

❌ Release Notes

❌ Alpha & Beta Programs

1096 Views

Does your product marketing team have a Commercialization Manager in the group?

Julien Sauvage

Clari VP, Brand, Content and Product Marketing • November 30

I don’t know what that is, so... no (?) 😂

616 Views

If you have dedicated Competitive Intelligence members of your team, do they align under the Sales, Marketing or Product team?

Julien Sauvage

Clari VP, Brand, Content and Product Marketing • November 30

It depends.

If the expected primary outcome of Competitive Intel is to enable the field, it should sit in Sales or in Ops. If it's to shape the product roadmap, it should sit in Product!

630 Views

How do you develop product marketers on your team in a systematic way?

Julien Sauvage

Clari VP, Brand, Content and Product Marketing • November 30

Develop as in... "grow"? Well, that Non negotiable: leaders help their team grow :) People learn and grow with new experiences. I like doing that by giving people stretch goals, have a quarterly growth check-in, and assign major/ minor projects (90/10). Plus do a monthly lunch n learn with t......Read More

581 Views

How do you get buy-in from multiple teams on a longterm strategic initiative when they are bogged down with daily fires. And how do you sustain their interest and commitment?

Julien Sauvage

Clari VP, Brand, Content and Product Marketing • November 30

Simple. By showing impact. And you would show impact in an always-on dashboard (online), or deck. Then, overcommunicate. Keep it fun and playful. Send a monthly newsletter to your stakeholders. Talk about what's next. And worked, what didn't. Be authentic and show focus, passion, accountabilit......Read More

602 Views