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Clockwise

Clockwise Overview

Website: getclockwise.com

Employees: 150

Headquarters: San Francisco, CA

Founded: 2016

About

Clockwise optimizes teams' calendars to create more time in everyone’s day. It's a new way of working that gives us flexibility and focus. Get started free.

Insights from the Clockwise undefined Team

If you have to improve the adoption rate of a SaaS product, where would you start?

Clockwise Head of Growth Marketing • May 26

1. Get a good handle on your funnel metrics 2. Identify areas in the funnel where there is disproportionate dropoff 3. Once you’ve narrowed in a bit on where in the funnel you want to focus, talk to your customers. Get feedback on what hurdles exist and what might overcome those hurdle......Read More

366 Views

Growth is very quantitatively focused and product marketing is qualitatively focused. How do you create a shared KPI between both functions?

Clockwise Head of Growth Marketing • May 26

There may be times that a product marketer has qualitative goals, but I’d say product marketing (in my experience) has had quantifiable goals more often than not. I think it’s good practice for both growth marketing and product marketing to think critically about how they are driving value to the......Read More

538 Views

How can you take your experience in growth marketing to transition to product marketing?

Clockwise Head of Growth Marketing • May 26

Totally! I’ve helped multiple growth marketers make this jump before. You’ve already got the marketing channel performance chops, so I would lean into that. If you’ve built out a strong understanding of what messaging works for your audience, that can also be highly applicable to product marketin......Read More

1025 Views

How much of your growth marketing tactics based around acquisition, and how much are they based around retention?

Clockwise Head of Growth Marketing • May 26

At my current company, Clockwise, we’re focused on acquisition and monetization mostly. We’re a new product and there’s still lots of room for growth at the top of the funnel so we’re prioritizing efforts like nailing paid acquisition strategy, driving demand for the sales team with events and co......Read More

472 Views

How do you define product marketing differently in a product-led growth company vs. a traditional company with a normal sales and marketing funnel?

Clockwise Head of Growth Marketing • May 26

I think the core definition is still the same but in pure B2B you’re going to have a much stronger emphasis on sales enablement and think of sales as one of your core channels for communicating with customers. In PLG or B2C, you’re going to have a stronger emphasis on communicating directly to us......Read More

745 Views

What is Growth Product Marketing and how is it different? What are ways a PMM can demonstrate expertise in Growth PMM?

Clockwise Head of Growth Marketing • May 26

Growth Product Marketing is an emerging role, especially impactful at companies that have a strong Growth Product arm. As a Growth PMM, you should be mapped to a Growth Product team and support the team in the same ways that a traditional PMM does. As a Growth PMM you’ll be working closely with t......Read More

3379 Views

How have your product marketing teams traditionally worked with your demand generation / growth marketing team?

Clockwise Head of Growth Marketing • May 26

This is such a great example about how you can’t necessarily take a standard playbook and apply it to every company. The dynamics of team size, resourcing, stage of company, all factor in to how you approach defining the role of your team. To answer your question, it starts with finding ways t......Read More

3363 Views

Should a product marketing team have a growth product marketer? If so, when, and what should we think about their focus and scope of work?

Clockwise Head of Growth Marketing • May 26

If there’s a Growth Product & Engineering team that has enough work to support a growth product marketer, then I’d say it makes sense. Their work and scope should be closely mapped to the roadmap of the Growth Product team. Typically will be focused on experiments to improve core user metrics thr......Read More

874 Views

Suggestions for building out a Growth Product Marketing function in a fast growing early stage startup? Since this is not yet a defined role, any suggestions on how to partner with other departments (customer support, product, education)?

Clockwise Head of Growth Marketing • May 26

Make sure it makes sense first! Do you have a Growth Product team to pair up with? Is Growth well resourced at your company? Is there already a Product Marketing team? A growth marketing team? I obviously have lots of questions in order to be helpful here, but I think reading through the othe......Read More

905 Views

How do you look at the difference and overlap between growth and product marketing?

Clockwise Head of Growth Marketing • May 26

Product marketing is deeply aligned to the product team and is focused on maximizing the adoption of the product suite. Product marketing can also be split into “inbound” and “outbound” functions depending on the stage of the company. Inbound being responsible for research, strategy, and insights......Read More

1362 Views