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Forethought
Forethought Overview
Website: forethought.ai
Employees: 180
Headquarters: San Francisco, CA
Founded: 2017
About
Leverage human-centered AI to transform your customer service experience. Resolve cases faster, predict and prioritize tickets, and assist support agents.
Insights from the Forethought undefined Team
Lauren Hogan
Forethought Director of Product Marketing • February 14
In a product-led company, the role of a PMM encompasses the following: * Subject matter expert * GTM specialist * Growth marketer The emphasis of PMM shifts from bringing products to market to guiding the Product team in creating an experience that drives revenue. While you may collaborat......Read More
184 Views
Ryan Van Wagoner
Forethought Senior Director, Head of Marketing • September 16
At Forethought, product marketing works very closely with the product teams to bring products to market. I hold regular check-ins with product marketing and the Head of Product, as well as separate check-ins with individual product managers. These check-ins enable us to: - Align on product strat......Read More
3638 Views
Ryan Van Wagoner
Forethought Senior Director, Head of Marketing • September 16
The truth is, almost every product marketer I know switched to a career in product marketing from a different field (I came from Sales!). This is very rarely a career that people start out in right out of undergrad (but it does happen! Check out my good friend Lauren Hanson's post). Because produ......Read More
503 Views
Ryan Van Wagoner
Forethought Senior Director, Head of Marketing • September 16
Over the course of my career, I've seen incredible product marketers enter the field in all sorts of ways: - Pursuing an MBA and getting an internship at a large tech company - Getting sales experience and then moving into a sales-enablement-focused PMM role as an entry point to the field - St......Read More
379 Views
Ryan Van Wagoner
Forethought Senior Director, Head of Marketing • September 16
Generally as you become more senior in your product marketing career (or any career), your role will become more strategic and cross-functional. As you begin to show that you can not only work well in the trenches (create compelling messaging and content, etc.) but also come to the table with new......Read More
646 Views
Ryan Van Wagoner
Forethought Senior Director, Head of Marketing • September 16
Great question! Product marketing has been getting a lot of attention recently as a top career choice for anyone interested in marketing or strategy, but the truth is everyone's career path is different and product marketing may look different from one role or company to the next. The product m......Read More
5546 Views
Ryan Van Wagoner
Forethought Senior Director, Head of Marketing • September 15
Everything! But really...I was pretty clueless. I wish I knew how product marketing works with sales, customer success, product, and core marketing to be successful. I wish I knew to spend time asking questions and getting as much information as possible before starting a project. I wish I kne......Read More
430 Views
Ryan Van Wagoner
Forethought Senior Director, Head of Marketing • September 15
This is a fantastic question and often where PMMs either excel or fail. Product marketing is the glue between product, sales, customer success, and core marketing, and understanding how to align those four functions is the key to success. Start with listening. Talk with each stakeholder (in your......Read More
599 Views
Ryan Van Wagoner
Forethought Senior Director, Head of Marketing • September 15
Be sure you understand and articulate *why* you're building out the team. We all want to grow the marketing team, but growing for the sake of growing can often cause more problems than it solves. To be effective at a small company with a small team, you need to grow strategically and focus on the......Read More
579 Views
Ryan Van Wagoner
Forethought Senior Director, Head of Marketing • September 15
What the interviewer really wants to know by asking this question is how you would handle a product launch, and you don't need direct experience to ace this question. You DO, however, need to do your homework and genuinely understand the launch process. I would highly recommend talking with seve......Read More
322 Views