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Use recruiting data and automation to build better candidate relationships and hire more effectively.
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Video: Adventures in Messaging S02E07: With Jeff Beckham, Head of Product Marketing at Mixpanel
This may sound like heresy, but there are times when speaking to high-level business value isn’t necessarily the best way to go. Like when your buyer isn’t responsible for those top-level business metrics. Or when messages like “reduce costs” or “increase revenue” are a dime a dozen in your space......more
Jeff Beckham
Gem Head of Marketing • May 7
I’m glad you asked, because I love building presentations! I realize I’m a total slide nerd, but here’s my process: 1. Align on the outcome you want from the presentation. Who are you trying to convince, and about what? Whether the audience is the sales team at SKO or execs at a busines......Read More
1812 Views
Jeff Beckham
Gem Head of Marketing • May 7
Every enterprise sales rep wants to sell more, faster. The most valuable PMMs I’ve worked with are experts on their product, market, customers, and competition. Individual sales reps don’t have time to track these things at the level of detail PMMs do, but require smart talking points to be succe......Read More
818 Views
Jeff Beckham
Gem Head of Marketing • May 7
I’ve found that most companies want the most capable people doing the most important work. If you prove your value as a PMM by making the team and company successful, bigger and better projects will naturally come your way. When it comes to positioning the PMM team within marketing, it ultimatel......Read More
799 Views
Jeff Beckham
Gem Head of Marketing • May 7
Whenever I join a new team, my first objective is to earn trust – both within my department and with cross-functional partners. Without trust, advice from “the new guy” about how things should be done is usually unwelcome. To do that, start by identifying problems you can solve to make everyone’......Read More
1035 Views
Jeff Beckham
Gem Head of Marketing • May 7
Product and Sales are always the biggest, at least at B2B companies. The one that matters more depends on whether you’re in a product-led or sales-led organization. There’s no circumstance in which you can neglect one of the two, but when you need to make hard tradeoffs about where to spend time,......Read More
834 Views
Jeff Beckham
Gem Head of Marketing • May 7
It’s a good question, but also a loaded one! Product management needs to prove their value to the company too, right? The dynamic you’re describing is common though, unfortunately. I’ve lived it many times. The best working relationship comes when both sides have shared goals. If that’s not rea......Read More
1461 Views
Jeff Beckham
Gem Head of Marketing • May 7
The setup at my previous company, Mixpanel, is one that I’ve seen be more and more common at businesses scaling up. We have two arms of marketing: product / content and growth (the “campaign team”). When the head of growth and I need to explain who does what, we like to simplify things to: PMM b......Read More
1143 Views
Jeff Beckham
Gem Head of Marketing • May 7
In these types of situations, I’ve found that data can be a useful persuasion tool, because it’s objective. Have you considered surfacing win rate numbers? Or an even more granular metric in the sales funnel, like a lack of deal progression from early to mid/late stages? If execs are expected to......Read More
547 Views
Jeff Beckham
Gem Head of Marketing
Working with Sales with Jeff Beckham, Head of Product & Content Marketing at Mixpanel
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Connect with Jeff on Linkedin: https://www.linkedin.com/in/beckhamjeff/ Join Jeff on Sharebird here: https://sharebird.com/profile/jeff-beckham Questions we cover in this episode: 1. Tell me about your career path to becoming a PMM? 2. So today we’re going to focus on working with sales an......more