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Glassdoor
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Glassdoor is an American website where current and former employees anonymously review companies.
Insights from the Glassdoor undefined Team
Bonnie Chiurazzi
Glassdoor Director of Market Insights • September 27
In our experience, market research is generally better suited toward future-focused strategic decisions than behavioral data (e.g. where can we expand our product offerings and what problems should we be solving?). Behavioral data can usually offer a clearer view into how to improve experiences a......Read More
505 Views
Bonnie Chiurazzi
Glassdoor Director of Market Insights • September 27
First of all, *hugs*. I've worked on both the vendor and client sides of research, so I've had the opportunity to work with many different teams with varying levels of interest in market research. When I'm working with a team that isn't "bought-in" on the value of market research, it's usually du......Read More
951 Views
Sophia (Fox) Le
Glassdoor Director, Product Marketing • September 27
In the most simpliest terms, a direct competitor is solving a simliar or same pain point as you are. One goal in conducting a competitive analysis as part of your market research is to identify points of differentiation and keeping a pulse on what's working (or not) in market. You can produce hel......Read More
432 Views
Market shifts cannot be ignored, otherwise you will be left behind and will no longer be relevant. In the last two and a half years, we’ve all seen significant changes in the market given global events and cultural shifts on a number of fronts especially in terms of the pandemic and for social ju......Read More
356 Views
1. There are a number of foundational research reports and insights you can provide to your product partners before they delve into the development process. These include: 1. A broader overview of the competitive landscape and market landscape 2. As well as a closer look at the......Read More
2793 Views
1. Ideally you would draw on both a combination of quantitative and qualitative data to shape your segmentation research. Start with a hypothesis of who your TAM (total addressable market) is. This will help you to identify new market segments you may not have thought to target. For ......Read More
829 Views
Sophia (Fox) Le
Glassdoor Director, Product Marketing • September 27
Bonnie, Patti, and I always recommend getting in touch with your target audience/customers by any means necessary! * One way to get started is to identify who has the best direct line to customers/consumers. Make friends w/ Customer Service team and make sure you’re aligned on best practi......Read More
522 Views
Sophia (Fox) Le
Glassdoor Director, Product Marketing • September 27
From my, Patti (Head of Consumer PMM) and Bonnie’s (Head of Market Insights) point of view, a successful GTM launch requires early PMM/market research involvement in the product development lifecycle. 1. At the pre launch stage, and ideally during product development: 1. Talk to your targe......Read More
381 Views
Sophia (Fox) Le
Glassdoor Director, Product Marketing • September 27
Yes! Glassdoor, under the leadership of Bonnie (Head of Market Insights), established two market research online communities (MROC): one for consumers (B2C) and one for customers (B2B). We regularly field message tests to these two research communities to get quick, detailed feedback on messaging......Read More
1550 Views
Bonnie Chiurazzi
Glassdoor Director of Market Insights • September 27
There are so many best practices here! We’ll name the ones most top-of-mind, but please know this is not an exhaustive list. It seems simple, in theory, to conduct a research interview. It’s just asking questions, right? But moderators spend years learning and perfecting their craft. 1. Screen......Read More
889 Views