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Google LLC (/ˈɡuːɡəl/) is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics.
Insights from the Google undefined Team
Google Marketing Head for YouTube & Android Spanish LATAM, Martin Raygoza on Product Marketing Career Path
April 30 @ 10:00AM PST
Google Product Marketing Lead, Vishal Naik on Product Launches
May 22 @ 10:00AM PST
Google Group Product Manager, Wear OS, Shahid Hussain on Product Strategy
May 21 @ 10:00AM PST
Google Product Marketing Lead, Varun Krovvidi on Enterprise Product Marketing
June 20 @ 10:00AM PST
Pratik Gadamasetti
Google Global PMM Lead, Google AI Marketing • April 2
The PMM is typically responsible for owning the strategic brief for campaigns and launches that informs partner teams and channel owners. Creating an inclusive process where feedback is encouraged during the brief phase should foster an environment where channel owners also feel inclined to follo......Read More
2636 Views
Pratik Gadamasetti
Google Global PMM Lead, Google AI Marketing • April 2
"Politics" can mean different things at different companies, so for purposes of answering this question it may be helpful to provide a loose definition. A very simple way to think about it is that within any organization, there may be way of operating, driving decisions, gaining support, etc. tha......Read More
2703 Views
Pratik Gadamasetti
Google Global PMM Lead, Google AI Marketing • April 2
Similarly to influencing stakeholders without authority on an XFN project, there are a series of steps you can take gain stakeholder alignment at the C-Level on a decision, project, or set of approvals. 1. Develop a DIN framework Start by developing a DIN (Decide, Input, Notify) framework......Read More
2746 Views
Pratik Gadamasetti
Google Global PMM Lead, Google AI Marketing • April 2
"Influencing the roadmap" is a phrase that you'll hear often at tech companies as an unwritten goal for marketing, sales and research teams. It's also something that should be approached thoughtfully. You probably won't get very far if in your first meeting with you PM counterpart you say somethi......Read More
2686 Views
Pratik Gadamasetti
Google Global PMM Lead, Google AI Marketing • April 2
This is probably one of the critical skills for a PMM to have, influencing without formal authority or aligned goals. I wish a had a silver bullet type of answer but the reality is, it depends! Ultimately, I try to build a solid biz case consistent of clear timeline, scope, asks, etc. and then wo......Read More
2780 Views
Madeline Ng
Google Global Head of Marketing, Google Maps Platform • March 21
When I'm communicating with product teams, I always want to start by making sure that I'm heard, then that what I'm saying is understood and considered useful, and then finally that what I've shared inspires action. To break it down, here's how I would approach. 1. Be heard Always start by......Read More
2507 Views
Madeline Ng
Google Global Head of Marketing, Google Maps Platform • March 21
First off, I feel your pain and I understand your frustration. While not articulated, it sounds like you feel the product direction is a little bit off course and could be improved with brand/sales/product marketing in the room. I'm biased, but I agree! There is so much value in bringing the outs......Read More
2493 Views
Madeline Ng
Google Global Head of Marketing, Google Maps Platform • March 21
When I look at an external product roadmap, I see it as a coordinated effort where the product marketing team is accountable for delivering the roadmap, but the product team is responsible for providing the key building blocks of information that build it. Product marketing is responsible for ......Read More
2494 Views
Madeline Ng
Google Global Head of Marketing, Google Maps Platform • March 21
I love this question because it reflects the reality of working between a sales organization and a technical team of product managers and engineers! This is a situation where you have to start with the success metrics for the launch, try to find alignment in the goals between sales and dev, and t......Read More
2502 Views
Varun Krovvidi
Google Product Marketing Lead • February 15
Although it varies across different organizations, Product Marketing primarily interfaces with: * Product Management -- Core collaboration around defining the product roadmap, value proposition, pricing, and feature launches. Also to close the feedback loop from the customers * Sales - ......Read More
3062 Views